Caracas, April 2024 – Ron Carúpano, the brand that has captivated palates for more than 260 years, presents its Limited Reserve Artificial Intelligence Edition, a new bottle that comes to life through the opinions and emotions of consumers in collaboration with the creative talent of Artificial Intelligence (AI). This launch makes Ron Carúpano the first Venezuelan rum brand to use AI for the design of a new bottle, through cutting-edge technology, taking a firm step towards the future alongside its consumers.
A canvas painted by the consumer
The bottle of this special edition is not just an ornament, it is a reflection of the heart of Ron Carúpano. An Artificial Intelligence algorithm, like a meticulous artist, analyzed comments and emotions about Ron Carúpano Reserva Limitada, posted by consumers on Social Networks, focus groups, tastings and events.
“Based on the analysis of our consumers’ opinions, a prompt was designed that gave life to an explosion of colors and shapes that capture the essence of the brand: tradition, Caribbean Sea, rum-making expertise, sugar cane, oak barrels, innovation and the unmatched flavor of premium Venezuelan rum. This original presentation is, without a doubt, a new experience for the consumer, it is a unique and unrepeatable sensory journey,” commented Valeria Stifano, Brand Manager of Ron Carúpano.
Ron Carúpano: A journey through time without losing the compass
Ron Carúpano has always navigated at the forefront of innovation, without losing sight of the compass that guides its path. Since its inception, the brand has sought excellence in every drop, perfecting its production methods. This new edition is a tribute to the constant search for harmony between past and future. A toast to tradition that is reinvented, to innovation that honors its roots and to a future where this Venezuelan rum will continue writing its history with traces of creativity and passion, always accompanied by its consumers.
The new image of Ron Carúpano Reserva Privada Artificial Intelligence Edition will be available in Venezuela starting April 25 with a first batch of only 4,000 bottles.