Original title: Shenzhen Cultural Expo staged a cultural and tourism feast under the epidemic, immersive experience and other new formats are booming
China News Service, Shenzhen, September 24th (by Zhu Zuying) The 17th China (Shenzhen) International Cultural Industry Expo Regional cultural characteristics such as Yangshao Culture and Tibetan Cultural Tourism are presented wonderfully.
It is reported that this year’s Shenzhen International Cultural Expo ushered in the first “online + offline” interactive cultural feast after the epidemic. The “online + offline” integration model also adds multiple channels for the development of the cultural tourism industry. As the only national, international and comprehensive cultural industry exhibition in China, the ICIF has witnessed the process of China’s cultural industry becoming more and more prosperous and moving towards a stage of high-quality development. Advantage of the stage.
The reporter visited the ICIF site recently and found that many exhibitors have attracted many visitors to stay and experience by integrating digital and technological means and launching special cultural and creative products.
In the digital cultural industry development achievements exhibition area set up by the Ministry of Culture and Tourism of China, Gao Ge, deputy secretary-general of the National Cultural Technology Innovation Service Alliance and director of the IP Development Committee, said that the immersive experience new industry cultivation platform through the immersive experience big data system, Cultivate new business formats, new models, and new scenarios to promote the upgrading of cultural tourism consumption. “For example, the Chengdu “Night Tour of Jinjiang” project integrates cultural experience, tourism and leisure, commercial consumption and other spaces through immersive new scenes to make Chengdu’s mother river’live’. The immersive format is’low cost, large flow, and easy to iterate. ‘The characteristics will promote the development of the cultural and tourism industry in the post-epidemic era.”
Wang Zhaoyi, deputy curator of the China Millennium Monument Digital Art Museum, said when introducing the Beijing exhibition area that the multimedia CAVE immersive space uses VR real-time shooting, plus post-processing, to create a virtual reality that makes the audience feel like they are on the scene.
Wang Zhaoyi said that in addition to using VR, AR, 8K, 5G and other technological means to bring audiences an immersive experience, “Weiwen Travel” will also become a new choice for travelers under the epidemic. “Because of the epidemic, many long-term and long-distance travel needs cannot be met. Small-scale and short-term travel have become the choice of many tourists.”
As the situation of China’s epidemic prevention and control continues to improve, China’s domestic tourism market is also heating up. According to the “Analysis Report on National Tourism Economic Operation in the First Half of 2021” issued by the China Tourism Academy (Data Center of the Ministry of Culture and Tourism), in the first half of 2021, the number of domestic tourists on holidays has returned to the same period before the epidemic, and the income has returned to Around 80% during the same period before the epidemic. It is estimated that the number of domestic tourists and tourism revenue in the first half of the year will be 2.355 billion person-times and 1.95 trillion yuan, respectively, recovering to 77% and 70% of the same period in 2019.
At the ICIF, many exhibitors believed that before the epidemic is completely over, domestic tourism will be more popular with consumers and become a new opportunity for the development of the cultural tourism industry.
In the Tibet Pavilion “Encounter Liu Qiong-Tibet Gongga Tibetan Cultural Comprehensive Tourism Village” booth, Tibetan-style homestays, plateau cross-country, plateau fruit picking, fishing, special catering and other sections were exhibited. The person in charge of the Liuqiong Village Tibetan Culture Comprehensive Cultural Tourism Project, Surname Luo, said in an interview that he hopes to bring the Tibetan cultural characteristics of Liuqiong Village to the ICIF this year to seek more cooperation opportunities to promote the revitalization of snow-covered plateau villages and the development of cultural tourism industry.
The person in charge said: “Before, due to the global epidemic, many tourists chose to travel in China. Many tourists in Tibet have reached a blowout number. The’Winter Tour to Tibet’ activity is about to begin, and there should be one in October. Small peak travel period.” (End)
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