Original title: “Squinting eyes” “Thick lips”… The makeup of the three squirrel models is controversial!The latest response of Shanghai Consumer Protection Committee: The aesthetics of the consumer circle must keep pace with the times
Recently, some netizens posted the product promotion posters of the three squirrels in 2019. Due to the “squinted eyes” and “thick lips” of the models in the posters, some netizens believed that the three squirrels were deliberately demonizing the Chinese people, causing controversy.
At noon on December 26, 2021, the three squirrels issued a statement apologizing for the incident, and stated that the page had been replaced as soon as possible, and the company had arranged to investigate other product pages of the company to prevent similar situations.
The Shanghai Consumer Protection Committee WeChat account commented on the 27th that the aesthetics of the consumer circle must also keep pace with the times. Society is developing and consumption is iterating. Only by advancing with the times can businesses keep pace with the times, meet the new aesthetic needs of consumers, and establish cultural and emotional resonance with consumers.
As of the close on the 27th, the shares of Three Squirrels reported 41.26, an increase of 2.76%.
Three squirrels apologize: no ugly
Recently, some netizens posted the product promotion posters of the three squirrels in October 2019. Due to the “squinted eyes” and thick lips of the models in the posters, some netizens believed that the three squirrels were deliberately demonizing the Chinese people. The matter was on Weibo. Caused controversy.
On the 26th, the three squirrels issued a statement saying that after investigation, the product was launched in October 2019. The model on the page is a Chinese, and their makeup is based on their personal characteristics, without deliberately ugly. The three squirrels apologized for the discomfort caused by netizens, and the page was replaced in the first time, and the company’s other product pages have been arranged to prevent similar situations.
Previously, Dior’s photographic exhibit “Proud Retention” was questioned to vilify Asian women, adopting a “squinting” look, and continued to be criticized or even resisted by public opinion. Aroused heated discussion. On November 23, Dior and the photographer involved in the incident, Chen Man, posted a message on the social platform in response to the incident and apologized.
The relevant person in charge of the three squirrels stated that the advertising page was launched in October 2019, when the national tide was popular, so the “national tide wind” was chosen to shoot the advertisement, with the intention of conveying the visual experience of the national tide to consumers. “The models on this page are Chinese, and their makeup is based on their personal characteristics, without any intentional ugliness. The Chen Man incident happened in November this year, so it doesn’t matter at all.”
Coincidentally, the domestically produced cartoon “Lion Boy”, which was popular in the past few days, has also been criticized or even boycotted by the public because of the “squinting” model used in the characterization of the characters in the play.
Overnight, “squinting” seemed to become the enemy of the whole people.
On the 26th, the model @菜娘娘 responded on Weibo that he did not deliberately create an image of insulting China, but only photographed what the business wanted according to the business’s requirements. “My eyes are small and I don’t deserve to be a Chinese?”
She said that maybe everyone has different aesthetics. Maybe some friends can’t appreciate my type, but there is no need to attack me like this. Carrot and cabbage have their own loves.
In the end, she said that she hoped that the majority of netizens would stop personally attacking personally. She is not a supermodel or a public figure, but a Chinese citizen who loves her motherland and abides by the law.
Netizens have mixed reviews
Netizens have different views on this matter.
Most of the netizens’ comments on Weibo that the three squirrels responded to were more positive, believing that the three squirrels were hacked. “The 19-year advertisements are now pulled out to say that certain marketing accounts are really the heart of Sima Zhao.” “There is indeed a suspicion of deliberate rhythmic.” The crowd” and so on.
There are also netizens who feel that there is no need to expand the trivial matters:
Don’t let anyone grow like this anymore?
Squinting eyes can’t represent the Chinese, and Kazilan’s big eyes can’t represent the Chinese either!
I don’t think it’s a big deal. There are also many people squinting with small eyes. The model is very normal, so there is no need to magnify the small things.
But some netizens feel uncomfortable after reading:
Anyway, I felt uncomfortable when I saw it, cringed, insinuating, and I would not buy anything from him in the future.
I have never felt that squinting with small eyes is not good. They are naturally natural. No one’s eyes are standard, but every time I see a squinted eye that is deliberately drawn, it is very uncomfortable.
The problem is that this is not “based on his personal characteristics”, the model’s eyes are not small at all! And is it just a matter of makeup? Avoid the most important response.
The three squirrels made their debut with a “net celebrity” posture. It should be said that they should have a deep understanding of the likes and dislikes of current netizens. Why would they suddenly “turn over”? In fact, the group of commercials in dispute was launched as early as October 2019. At that time, it did not trigger discussion that the aesthetic and spiritual cultural identity are in line with the present.
Now (December 2021) being pulled out to talk about things again, it just shows that the mainstream aesthetic and spiritual cultural identity of the Internet today has undergone subtle changes.
Shanghai Consumer Protection Committee commented on the three squirrel controversial posters:
The aesthetics of the consumer circle must keep pace with the times
The Shanghai Consumer Insurance Commission’s WeChat account commented on the 27th that society is developing and consumption is iterating. Only by advancing with the times can businesses keep up with the times, meet the new aesthetic needs of consumers, and build cultural and emotional resonance with consumers. .
Source: China News.com, Official WeChat Account of Shanghai Consumer Protection Commission
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