Hennessythe iconic French cognac brand, presents ‘The Boombox’an innovative space in the Movistar Arena from Bogotá, designed to offer its customers a unique experience that combines the universe of Hennessy, celebration, connection with music and the promotion of prestige and elegance of the brand.
“The Boombox” arises with the aim of connecting with an audience cool who enjoys good music and, of course, a good drink or a good cocktail. This is how Hennessy’s presence in the Colombian market is consolidated. Every detail of the bar is carefully thought out to convey the relationship that the brand wants to build with this new segment, from its strategic location in the Movistar Arena to the decoration and entertainment offer.
Also read: Tutti frutti nails, the latest TikTok trend
A vibrant and sophisticated space
The bar’s décor reflects the essence of Hennessy, combining classic elements with urban touches that elevate the experience to a whole new level. The furniture, captivating lights and vibrant graffiti create a welcoming, sophisticated and lively atmosphere, where each visit promises to be an unforgettable experience.
More than a bar, an experience
Hennessy seeks to go beyond offering just a place to grab a drink. “The Boombox” is conceived as a space where customers can celebrate, connect with music and immerse themselves in the brand’s universe. The entertainment offering includes games, live music and special events, creating a dynamic and vibrant environment that invites you to enjoy every moment.
“The Boombox” marks a new chapter for Hennessy in Colombia, consolidating its commitment to innovation and connection with a broader audience. The brand invites young and modern people to discover this unique space and live an unforgettable experience.
In addition, KienyKe.com spoke with Thiago MacedoCountry Manager of Moët Henessy for the Andean countries and told us several interesting details about this new project.
Also: When the hamburger is the inspiration for a fashion collection
KienyKe.com: Why did you choose Colombia first in Latin America?
Thiago Macedo: Colombia within Latin America is a market that is recognized as the capital of many musical styles, we are not saying that there is that fight, who is the capital of reggaeton in Latin America, be it Colombia, be it Puerto Rico, but hey, that doesn’t matter, it What matters here is that Colombia is globally recognized as a great music capital, with several globally recognized artists and, in addition to that, Colombia is a potential market within the spirits category. So I think that there we have a connection of two points that are extremely relevant for development.