A square-wheeled bicycle, and the reputation of “hoe” jokingly affixed to the Genoese. It was an unsuccessful publicity, more than the delays of the municipal offices and even more than the opposition in the City Council, to anger the mayor of Genoa Marco Bucci as never before. Enough to push him to dedicate a post to the story, and intervene to officially ask to withdraw the offending spot.
“I am ready to write to the top management of the company that owns Subito.it to withdraw the advertising spot that is airing on the main national television networks – reads the note from Bucci – The image of the Genoese, through the thought of one of the protagonists of the commercial, it is stereotyped in that of those who try to scam the customer of the web portal that is saved thanks to the strict protocol in place by the sales brokerage company.
I consider it a lack of respect towards the Genoese who, moreover, have historically been known, if anything, as thrifty and not as “parcel pullers”.
“I understand and share, therefore, the many complaints that are unleashed on social networks and those that have arrived through emails and messages to myself – explains the mayor – I trust that the Subito.it team will reward Genoa and the Genoese with the scene and the space they deserve and not portraying them as sellers of square-wheeled bicycles “.