At the Creativity World Forum (CWF24) in Bilbao, Alexandre Leforestier, founder and CEO of the social network Panodyssey, highlighted the need for “total transparency” in the use of Artificial Intelligence (AI) tools in digital spaces from the future.
Leforestier emphasized that AI in social media should be welcomed as long as it is used transparently, explaining to both the public and creators what type of technology is being employed. This transparency, according to him, is essential for an ethical digital world.
The potential of AI, according to Leforestier, should be aimed at improving platform design and user experience, such as offering automatic translations of content published in different languages. However, he stressed that AI should not be used to create barriers or bubbles, but to expand access to information.
Although Panodyssey seeks to be a European digital space without fake news, cyberbullying or advertising, Leforestier revealed that the project has been developed without using generative AI tools, but rather focusing on distribution aimed at helping creators.
Regarding misinformation on social networks, Leforestier highlighted Panodyssey’s commitment to the certification of individual and company accounts to hold content creators responsible. She compared this responsibility to that of traditional media such as television or newspapers.
The Panodyssey initiative is part of CREA (Creative Room European Alliance), a consortium of European companies, organizations and entities that promote creativity online.
Daniel Burgos, professor and director of the Institute for Research, Innovation and Educational Technologies (UNIR iTED), also highlighted the value of AI in social networks to help select information amid the overproduction of content.
In terms of regulation, the European Parliament recently ratified the world‘s first law on artificial intelligence, which includes provisions to prohibit this technology when it poses a risk to citizens. The European Commission is also taking measures to combat disinformation, including identifying content generated with manipulated AI, especially during electoral events such as the upcoming European Parliament elections in June.