On Instagram, the project of the newspaper with the Benetton Foundation to discover the frescoed facades: images, curiosities and details of a rich city heritage
TREVISO. If all the ancient frescoed facades of the city were refurbished, as in the past, there would be no need to advertise in Treviso to make it a destination for thousands of scholars, enthusiasts and tourists. An image of thePainted city to catalyze worldwide attention by bringing to the fore a unique heritage of incredible variety and beauty.
To find the ancient colors and shapes you need money, and there is not always. But first we need to arouse interest in a heritage that otherwise risks disappearing amidst smog, pollution and glances on mobile phones. We have decided to try to enhance it and for this reason we have decided to call our campaign #headlift entrusting it to the social platform that lives on images more than others: Instagram.
The Treviso grandstand on this path she is not alone. He requested and obtained the collaboration of Benetton Foundation studies and research that in the last decade has spent resources and time to deepen the theme of the “Urbs picta” arriving, in 2017, with the publication of a substantial research edited by Rossella Riscica and Chiara Voltarel under the supervision of Lionello Puppi.
We have relied on this study to have the scientific technical support of a story that wants to be light, informative, through photos and texts, small glimpses of the city, “houses” of the nobles of the past (“woe to call them palaces” underlined a architect who works in the restoration of one of these, “those only in Venice”), different types of decorations, elements of curiosity that still today describe the fashions of the past.
Yes, because the Urbs picta, as the curators of the research also underline, has a building genesis, and a taste one. “The choice to cover the wall is probably determined by the desire to make the surface of the factories homogeneous since then the bricks were irregular in shape, color or due to the widespread practice of reuse” they underline, specifying how the skills of the “cool“Had to deal with a very lively city,” between jesters and troubadours, parties and tournaments, traditions and chivalrous romances “.
We have decided to frame, in single stories, more or less known corners of the historic center, focusing on what is beyond the horizon line. And here’s why #headlift:the urban Urbs picta can only be admired by standing a little with the nose up, looking beyond the line of windows and screens.
The project isopen to all. The initiative is carried out through a social network because our intention is to make its contents as shareable as possible, but above all to involve you readers too, allowing you to immortalize the many frescoes of the city and share them with us and the people of Instagram. . Just photograph and share using the hashtag #alzatelatesta.
“Treviso has a huge heritage” also highlighted the director of the Benetton Foundation Luigi Latini, «It should be seen, shared, told and valued. But above all it should be protected, because time is gradually obscuring its beauty ». In Padua, the frescoed cycles of the fourteenth century have become a heritage Unesco. Most of these are internal frescoes. Treviso, on the other hand, has the uniqueness of a wealth of colors outside, of all and for all, which deserves more. –
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