According to data published in the first World Tourism Barometer of the year published by the World Tourism Organization, 2024 will finally mark a return to pre-pandemic levels for international tourism. Estimates speak of a growth of 2% by the end of the year compared to 2019. Travel trends, however, are not the same as 5 years ago. Tourism is constantly evolving and 2024 will bring with it great news and important returns.
From Astro Turismo to Coolcationing to Skip-Gen: new ways to travel
“Travelers’ behavior and demands are changing, from digital increasingly present in holiday planning and stay experiences to growing environmental sensitivity – explains Rosa Giglio, Head of Marketing of BWH Hotels Italia & Malta, the largest hotel group in Italy with 170 Best Western and Worldhotels branded hotels – The accommodation offer is evolving to promptly satisfy the ever-increasing expectations of customers. We have, for example, noticed a greater demand for “Fitness packages” from a large number of travelers who love to train even when they are away from home or who travel to participate in sports tournaments or city marathons, which is why in our sports facilities friendly we offer breakfasts starting from 5 in the morning with energetic and natural products, with late check-out especially when participating in sporting events and marathons; maps and running routes as well as access to the hotel gym or the possibility of training in your room with the Fitness kit with small tools available. Tourism over 65s is also increasingly trendy, these are travelers who want a relaxing holiday for whom we provide a dedicated concierge service”.
Destinations and experiences for all tastes
In 2023, international tourism has therefore recovered 88% compared to the pre-pandemic level. In particular, it is Europe that is smiling, the old continent has already achieved a recovery of 94%, only Africa has done better (+96%) while Asia and the Pacific are lagging behind, having reached 65% of pre-existing levels. pandemics. Revenue reached $1.4 trillion in 2023, equal to approximately 93% of the $1.5 trillion earned by destinations in 2019. All numbers that bode well for the current year.
“The data from last year and the estimates for 2024 confirm the important recovery of the tourism sector – concludes Rosa Giglio – Europe remains a popular destination and Italy, as usual, is ready to do its part by offering travelers destinations and experiences capable of satisfying all tastes. The trends of 2024 are already revolutionizing the present and future of travel and demonstrate how we are increasingly looking for personalized and unique experiences.”
10 travel trends to know about this year
Many travelers have already planned their departures with the hope of experiencing unrepeatable emotions. Between innovative technologies, emerging destinations and new ways to vacation, 2024 presents myriad opportunities for exploration and adventure. Here in the gallery are the 10 “travel trends” identified by the BWH Hotels Italia & Malta experts as the most influential for 2024.
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Photo by Manta’s Horse Haven on Unsplash
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