Aiming to convey a healthy, happy and active sports spirit, “Kai Mai Championship” is a pan-sports talk show, which was recorded and launched in Shanghai in February this year. According to the original plan, the program will be updated with an episode every Saturday. In each episode, a guest will guide the four players to appear. The competition system and progress are based on the NBA, which is recognized as one of the most mature professional leagues in sports events. , Resurrection, to the playoffs and the finals, the championship will be decided in June through voting by offline audiences and guests. However, when several celebrity guests and players, such as synchronized swimming world champion Huang Xuechen, official Chinese-English bilingual host Yu Shuang of the League of Legends, police officer Huang Yi, sports commentator Huang Jianxiang and other star guests and players appeared one after another, when the program response gradually increased, the sudden epidemic situation caused the ratings trend and the program group. The morale came to an abrupt end.
(Program chief planner, talk show actor Shi Yan (left) and guest, sports commentator Huang Jianxiang during the recording in Shanghai)
After being forced to stop working at home for two months, the program team quickly controlled their emotions with rationality. First, they started by analyzing the production cost of the program and evaluated the plan for the next stage of construction. “Kai Mai Champion” has a fixed program flow and mode. One episode per week is exclusively broadcast on the Baishi TV client. At the same time, short videos are distributed on Kuaishou, Weibo, Haohao Video and other platforms. As a small talk show, the director team has adhered to the principle of lightweight production and modular scene from the beginning of planning. In the production cost, the expenses for stage art, including venue rental, scene construction, and lighting settings, only account for 10%. In such a light-weight variety show, the main expenditures are the remuneration of guests and hosts, as well as the remuneration of staff and screenwriters, each of which accounts for about 30%. The rest of the expenses include about 20% of travel expenses and about 10% of the daily expenses of the crew. During the epidemic in Shanghai, because nearly one-third of the contestants were from Shanghai, they were forced to stay there, and the inability to organize live audiences forced the recording of the program to be interrupted. In May, when the epidemic prevention and control trend was improving, after comprehensively considering the program mode, Shanghai’s epidemic prevention requirements, and the proportion of expenditure, the program team decided decisively: restart it in another place!
It is said that the entertainment industry is a circle of personal connections. With the accumulation of the past and many remote inspections, the program team quickly found a suitable studio and a Hezhi shooting team in Chengdu. It is precisely because of the standardization of the production of the program that the resumption process is in an orderly manner, and the old and new teams have been running together in space. In less than three days, a number of core tasks such as venue construction, job creation and content coordination have been completed, and the program was successfully completed on June 6. The first recording after the resumption of work was started.
(“The Champion of Open Mic” completed the reproduction of the studio in Chengdu)
The problem of scenery is solved, and the problem of people is also solved. The new team turned the difficulties into highlights, and adjusted and invited several local Sichuan guests, including the former “national footballer” Ma Mingyu and the gymnastics world champion Feng Zhe. Their natural and down-to-earth performances just matched the “grassroots” temperament of the talk show. , which not only ensures the popularity of the site, but also avoids unnecessary increases in travel expenses. In fact, “Kai Mai Champion” has strictly controlled the expenses of star remuneration since the beginning of the program. Shi Yan, the program’s chief planner and a famous talk show actor, said: “‘Kai Mai’, which is what we often call open Mai, it was originally In talk show performances, a more casual and lower threshold offline performance form is more inclined to provide newcomers with opportunities to show themselves. Therefore, the program positioning is not to blindly pursue star effects from the beginning, but to explore ordinary people as much as possible. Because talk shows are originally a reflection of a grass-roots culture.” Among the contestants who appeared in the first season of “Mike Champion”, only about half were full-time professional talk show actors, and the rest were non-professional actors, whose occupations included advertising copywriting, Yoga instructors, college teachers, screenwriters, IT engineers, show hosts, college students, etc. However, they all have one thing in common, that is, they love sports, and the dedicated, happy, and self-disciplined attitude to life conveyed by sports.
(Sichuan local guest and gymnastics world champion Feng Zhe is recording in Chengdu)
After compressing the cost of stage beauty and strictly controlling expenditures related to stars, the program team has more self-driving force to deepen the content. According to Shi Yan, after the program was launched in February, the production frequency of the weekly episodes made the director team exhausted, and once felt a bottleneck. The shutdown during the epidemic gave everyone an adjustment, and they could calm down and resume the show. Actor Chen Tianyi, who served as the host, joked in the show: “On the way to the championship, people who travel a hundred miles are half and ninety, and the same is true for our talk show creation, and those who write explosive memes are half-baked. I have finished this story now, don’t Ask me where the stalks are, the stalks are already on the way.” The days when the house stopped work, so that this “explosive stalk” road is no longer in a hurry, the director team and the players have unintentionally got the opportunity to recharge their batteries. It also makes the content quality of the second half of the program more worth looking forward to. According to the newly adjusted arrangement, the program will be fully recorded in August and broadcast in September.
Regardless of the time or the world, in the coming June, the entertainment market has gradually regained its vitality due to the efforts of the industry. What’s more valuable is that people in the industry who have experienced difficulties, relying on the attitude and wisdom of seeking progress while maintaining stability, let people see a new atmosphere.
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责编：杨帆 ]