Goodbye relocation
There are many companies that have decided to relocate their production to Italy. Among these is Vittoria, the Bergamo-based company specializing in the production of bicycle tires. Bianchi, the historic manufacturer of celesti bikes, has recently announced that it has undertaken an investment of over 30 million euros with the aim of reaching a production plant of 1,500 bicycles per day and to consolidate the Italian headquarters, currently in Treviglio, as a production hub also for carbon parts, wheels and handlebars, bringing this highly specialized production back to Italy.
Bringing the production of frames and components back to Italy as well as a necessity to avoid supply problems, could be a resource, as advocated by Ancma: “What is happening opens up new challenges and prospects for the development of component production directly on national soil , where know-how and production capabilities are concentrated ».
This is a horizon that, according to bicycle manufacturers, needs subsidiary support from the Government, “with a decisive intervention on labor costs and with support for investments in a sector that is in a phase of further growth and that can still create employment and value for the country system “.
In addition to Bianchi, there are many “made in Italy” excellences that would benefit from a relocation of the production chain in Italy. Prices will hardly go down, but at least the bulk of a production that up to thirty years ago was entirely localized could be brought back to Italy.