On the occasion of the semi-final of the Champions League which will take place in Milan and which sees Inter and Milan as protagonists, the lilac line of the underground dresses up with passion for football and more.
A domination aimed mainly at the fans.
Those who love football know that there is only one language capable of making hundreds of fans vibrate in unison: the choral one that rises from the curves in support of its team. EYE has therefore developed a series of copy ads in which the various sauces Heinz are celebrated with specially “revisited” stadium chants. The idea is to bring together two equally strong and engaging passions and make them talk to each other: the passion for football and the one for food. Especially if Heinz sauces are on the food.
From “Heinz is on fire” to “Nell’hamburger amala”, on the window stickers of the doors, on the seats and the rails of the metro, every sauce has a place to be told. And sung.