Previously, Three, the sponsor of the Chelsea shirt chest advertising, had announced the suspension of cooperation with Chelsea, and this Saturday, Hyundai Motor, the sponsor of the Chelsea shirt cuff advertising, also announced the suspension of cooperation, which aggravated the financial crisis of the Chelsea club.
The British government announced on Thursday that it would freeze the assets of Chelsea owner Abramovich and ban Chelsea from selling tickets and merchandise. British telecommunications and Internet service operator Three immediately announced the suspension of the sponsorship contract with Chelsea, and Hyundai Motor became another sponsor to suspend cooperation with Chelsea.
In an official statement released on Saturday, Hyundai Motor said: “Hyundai Motors has been one of football’s strongest partners over the years, and we support football as a permanent force. Through our partnership with Chelsea FC, we are proud to Can provide support for players, fans, and grassroots football. But under the current circumstances, we have decided to suspend sponsorship marketing and promotional activities with Chelsea until further notice.” This means that the chest and cuffs of Chelsea’s jersey will be No ads.
Hyundai signed a five-year sponsorship deal with Chelsea in 2018. The Chelsea shirt has the Hyundai logo on the cuff and can receive £10 million per season in sponsorship. The sponsors who currently suspend their partnership with Chelsea include: Three, Hyundai Motor, Zapp, etc., which further exacerbates Chelsea’s financial crisis.
However, The Athletic pointed out that Chelsea’s largest sponsorship contract currently comes from Nike. Nike replaced Adidas as Chelsea’s shirt sponsor in 2016, when the two sides signed a 15-year deal with a total sponsorship fee of £900 million. At present, Nike has no idea of canceling the cooperation with Chelsea, and they will continue to support Chelsea.Return to Sohu, see more
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