Innovative online display platform to tell the story of Chinese sports-Tokyo Olympics online “House of China” is favored by global audiences_General Administration of Sports

Since the official launch of the first online “House of China” on July 22, “House of China” has attracted more than 20 countries and regions from Japan, the United States, the United Kingdom, France, Australia, Brazil, and various provinces, autonomous regions, and regions across the country. Tens of thousands of spectators from municipalities directly under the central government took part to pass the Olympic spirit to every online spectator, and spread the story of the Chinese Olympics and the voice of Chinese sports to six continents around the world.

“House of China” achieves new breakthroughs in operation. Online hosting methods are favored

Thousands of enthusiastic messages wrote the Olympic medal together. Audiences at home and abroad enthusiastically participated in the message activity on the theme of “inspiring each other and growing together” and wrote thousands of messages. These audiences are from all walks of life, including doctors, judges, soldiers, engineers, teachers, police, reporters, students, retired officials, etc., as well as international friends and overseas Chinese. “At the Tokyo Olympics, we saw the responsibility of the new generation of Chinese youth. As long as we are together and work together, we will surely move towards a more brilliant tomorrow. Let us agree: 2022, meet in Beijing!” “When the Chinese flag is raised at the Olympic stadium , When the national anthem was played, I felt extremely proud. You are the pride of the Chinese people. I can’t wait to look forward to the Beijing Winter Olympics, and thank the “China House” for connecting with us.”…These warm words truly expressed their right. The beautiful blessings and expectations of China’s sports industry and the Beijing 2022 Winter Olympics.
The fun skiing game became a “explosive style”, setting off a small climax of “preparing for the Winter Olympics” for the whole people. In order to enhance the interactive experience and fun, the four exciting sports games planned by “China House” are also very popular with audiences at home and abroad. Among them, the game “Preparing for the Winter Olympics-Skiing Simulated” allows viewers to experience the fun of skiing, an ice and snow sport, online. Through this game, hundreds of lucky spectators also won the Chinese sports delegation’s championship uniform, customized sports glasses for the Chinese national team, and the first online “China House” limited edition commemorative badge and other exquisite gifts, which further boosted the public. His interest and enthusiasm for participation in China’s sports industry.
Many media are rushing to report to add energy to the building of a sports power. People’s Daily, Xinhua News Agency, China Central Television, China Sports Daily, Beijing Daily, Beijing Radio and other media introduced the Tokyo Olympics “House of China” to the public from multiple angles and omni-directional, and deepened the public’s understanding of the international exchanges of Chinese sports. And understanding, to add fuel to the building of a sports power.
The Tokyo Olympics has ended, but the online “House of China” will not end. The relevant person in charge of the organizer said that they will continue to optimize the platform to further enrich the content. In the future, through the dual structure of “online virtual space + offline entity”, it will evolve from periodic activities to multiple forms combining periodic and permanent positions, and continue to spread the spirit of sports to global audiences and promote exchanges and cooperation. The person in charge said: “Promoting the development of a higher level of national fitness is an important part of accelerating the construction of a sports power and completing the strategic goal of building a socialist modern country. “China House” will work to promote the public’s understanding of the symbol of the pursuit of excellence, The understanding of sportsmanship that goes beyond oneself has made the concept of’improving the quality of the nation and implementing national fitness’ more deeply rooted in the hearts of the people.”

Build a foreign exchange platform to reproduce the spirit of Chinese sports

For a long time, the “House of China” has built a platform for external publicity and promotion of international exchanges around the Olympics and sports, and continues to demonstrate its sports diplomatic value beyond sports and culture. This is also what “House of China” has made for China’s sports industry. One of the important contributions. In response to the new situation of the epidemic, the “House of China” for the Tokyo Olympics changed the traditional offline form to online, and promoted the innovation of the Olympic family with innovative attempts and practical actions. Positive appreciation from extended family members.
Juan Antonio Samaranch, Chairman of the International Olympic Committee Beijing 2022 Winter Olympics Coordinating Committee, praised the online “House of China” for innovative ways to connect audiences together during the 2020 Tokyo Olympics and pass on the Olympic spirit. To every online audience. Juan Antonio Samaranch said: “During the previous Olympics, I have been to the’House of China’ many times, and I have gained many good memories, and felt the profoundness and profoundness of Chinese culture there. This is to promote the Olympic philosophy. It’s a great way, I’m looking forward to the online “China House”.”
At the Chinese National Team/TEAM CHINA Guarantee Camp Hotel in Tokyo, Japan, the “House of China” for the Tokyo Olympics set up a meeting area. Within the scope of the epidemic prevention and control requirements, we will cooperate with IOC members, national and regional Olympic committees. The members exchanged gifts, exchanged and interacted, and focused on introducing the special online “China House” this year. Everyone showed great interest, asked about access methods, browsed and watched on-site, and expressed innovation in this form and content. Appreciate.
Sports stories are an important part of Chinese stories. Telling Chinese stories well requires not only the hard work of athletes in the Olympics, but also the response and participation of the entire society. The “House of China” for the Tokyo Olympics is such an international platform that tells the story of Chinese sports and spreads the voice of Chinese sports. It not only showcases the Chinese sports delegation online, showcases the glorious achievements of China’s sports development, but also intensively promotes the Beijing 2022 Winter Olympics, promotes the exchange of sports culture between China and foreign countries, and becomes a global sports lover, support for the Olympic spirit, International friends who are eager to learn about Chinese culture are a window to experience the demeanor of China as a big country during the Olympic Games.
Now there are only more than 100 days before the opening of the 2022 Beijing Winter Olympics. The online “House of China” is in the 3D exhibition area. With the theme of “House of China, Meet in Beijing”, a special exhibition area for the Beijing Winter Olympics is set up to promote to global audiences. Beijing 2022 Winter Olympics. This is of great significance to promoting my country’s sports diplomacy and helping the successful hosting of the Beijing Winter Olympics under the current international situation.
At the same time, volunteers have always been a vibrant and confident landscape on the “China House” platform. Following the successful adoption of volunteer positions in the last five “House of China”, this time the online “House of China” has set up a special volunteer area entitled “Inheritance of Fire” in the virtual exhibition area to establish the spirit of Olympic volunteers in the cloud. The permanent platform of “China House” presents the style and passion they have shown in the previous “House of China” three-dimensionally, inherits the fire, and inspires each other.
“China House” is organized and operated by the Sports Equipment and Equipment Center of the State Sports General Administration (Market Development Department of the Chinese Olympic Committee). The official website address of “China House” is www.china-house.online, and users can also enter and visit from the TEAM CHINA WeChat Official Account China House column and the homepage of the Xinsports platform. The “Olympic House” has become an important tradition in the international Olympic culture. “China House” is a comprehensive service, social networking, news release, cultural communication and other functions for receiving international friends, national and regional sports delegations, Chinese Olympic Committee partners, Chinese media, and embassies abroad. The service facilities are set up and operated by the Chinese Olympic Committee in the Olympic host city during the Olympic Games. Since 2010, the entity “House of China” has officially appeared on the international Olympic stage seven times. (Reposted from the 03 edition of China Sports Daily on August 13)