This afternoon at the Olympic stadium, Roberto Mancini’s Italy will challenge Wales to secure first place in Group A of Euro 2020. The so far exciting path of the Azzurri could thus continue with the round of 16 to be played on June 26 in London at Wembley Stadium against Ukraine or Austria who are competing for second place in Group C.
Mancini’s national team, which is going beyond the rosiest expectations, won over 15 million spectators between Rai and Sky in the match against Switzerland and almost 60% share. A popular enthusiasm that is fundamental in view of next season, which everyone hopes to be that of full recovery after two seasons penalized by restrictions due to the health emergency.
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The growth of commercial income
The passion that the Azzurri are rekindling will have to act as a driving force to strengthen the “autonomist” strategy of the FIGC of president Gabriele Gravina on the economic front, who since 2018 has entirely internalized its commercial activities, without relying on external advisors anymore.
A strategy that has produced important results on the revenue front of this sector. Thanks to the commercial agreements defined by the new structure, in fact, the FIGC exceeded 100 million in revenues between sponsorships (excluding the partnership with Puma), licensing and “value in kind” agreements in the four-year period 2019-2022, with an increase of almost 50% of monetary revenues only.
Commercial income actually increased compared to the previous four-year period from 70 to 105 million, including top sponsors (Poste Italiane, Timvision, Fiat and Eni), premium sponsors (Deliveroo, Lete, TeamSystem and Lidl Italia and Venezia Airport), official partner and other items.