On October 31, 2021, the 5th Chengdu Marathon will gather about 35,000 runners to start shooting, measure the land of abundance with their footsteps, and explore the multi-faceted charm of the city. KOHLER, a pioneer in global kitchen and bathroom innovation, has once again become the official partner of the Chengdu Marathon, continuing the brand proposition of “Run, meet’healthy’ beauty”, convey an elegant and healthy life concept, encourage people to accept themselves, discover themselves through sports, The beauty in the city and life. This time, Kohler will create a new interactive space in the finishing area of the race to help the finished horse runners have a free and relaxing race experience and meet the beauty of elegant life in the land of abundance.
Walking non-stop surveying the charm of Tianfu
Chengdu, a city with outstanding people, is not only a prosperous city with pleasant scenery and high-rise buildings, but also a cultural state that has a thousand-year-old historical site. The unique life aesthetics of modern charm and historical accumulation are exuded everywhere in the streets and corners of the city. With an unrestricted spirit of adventurer, Kohler has always been brave to make breakthroughs as a “leader”, uphold the proposition of elegant life, and accompany people to actively explore the beauty of life, which coincides with the concept of the Chengdu Marathon. At the press conference held by the Chengdu Marathon Organizing Committee on October 20, KOHLER also brought an interactive booth full of Chengdu local elements to show its love for the city and runners. The race track of this Chengdu Marathon will still run through the urban area of Chengdu, passing by Du Fu Thatched Cottage, Qingyang Palace, Kuanzhai Alley, People’s Park, Tianfu Square and other city landmarks, allowing participants to run from the place where the splendid ancient civilization originated to the modern atmosphere. Tianfu New District measures the multi-dimensional charm of the city with footsteps, and feels the elegant life aesthetics advocated by Kohler.
Kohler Interactive Booth at the 2021 Chengdu Marathon Conference
The ultimate design meets the beauty of “healthy” life
Based on the feedback from the race runners on the rest area after the race in 2020, combined with the higher demand of modern consumers for exquisite lifestyles, Kohler brings a brand new one-stop beauty space through the ultimate design and innovative products. The finished runners will upgrade the rest area at the end of the race to create an intimate and thoughtful interactive experience, passing on the beauty of elegant life advocated by Kohler to every runner. For the first time, the new Kohler beauty space integrates the needs of beauty into the bathroom scene, including three exquisite products: Sylvie Beauty, toiletry faucet, Bona 2.0 mirror cabinet, Bona 2.0 bathroom cabinet, and integrate design aesthetics with a powerful space. Create a one-stop dressing experience space of “Yan”.
Kohler Beauty Space
(Including: Bona 2.0 mirror cabinet/ Bona 2.0 bathroom cabinet/Silver beauty·washing faucet)
The Kole Bona 2.0 mirror cabinet is equipped with a 4000K neutral color temperature light source, uniform lighting, restores natural light, and creates a natural and harmonious beauty atmosphere. The convenient pull-out space under the mirror cabinet is reasonably divided into several partitions by transparent compartments. Make-up products of different sizes and shapes can be arranged neatly. It can also be used as a “lipstick bar” to store about 100 lipsticks, without opening the mirror door, which is clear at a glance Take it as you go.
Kole Bona 2.0 mirror cabinet
Kohler Hill Weimeiyan toiletry faucet breaks through the limitation of the single mode of traditional faucet. It is equipped with a “multi-functional spout”: the “upper spout” is a soft water column, which can directly gargle the mouth, eliminating the need for a mouthwash cup; The effluent is “cloudy water”, which is dense and delicate and is more suitable for daily hand washing and cleansing. The two water outlet modes can be easily switched with one button, and it is equipped with three optional faucet accessories: facial cleansing device, vitamin C purifier and teeth flusher, which integrates the daily grooming needs in one-stop, and the details show humanized care. Easily get the exquisite and elegant life experience.
Kohler Hill Weimeiyan Washing Faucet
Kohler Bona 2.0 bathroom cabinets are carefully divided into a variety of flexible partitions and storage accessories, and are more intimately equipped with elastic small drawers to facilitate access to objects, making full use of every square inch of the space. The design of the integrated sink behind the sink is convenient for users to clean up the countertop and take care of the storage space in the cabinet, leaving a moment of self-relaxation in the fast-paced life and enjoying the ultimate home experience.
Kohler Bona 2.0 bathroom cabinet
Not only that, but in the dressing room at the finish of the race, Kohler has intimately set up Kohler net warming machine and electric towel rack, in conjunction with Kohler’s beauty space, so that runners can fully relax in a comfortable environment, timely, safe and clean. Adjust the state after the game, enjoy the fun brought by sports wholeheartedly, and feel the beauty of healthy life.
Since the establishment of the brand, Kohler, as an advocate and practitioner of life aesthetics, has been committed to creating an elegant life with innovative designs, and working with consumers to explore the beauty of life. This time, Kohler and Chengdu Marathon conveyed the concept of healthy life to the public. Through the comfortable competition experience for runners, it showed more possibilities for a better life, radiated unlimited vitality, and encouraged the public to be more beautiful when they encounter “healthy” during the exercise.
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