OneFootball and Lega Serie A create an innovative partnership. The exclusive multi-year agreement offers fans from all over the world for the first time the opportunity to buy, own and trade the best shares of Serie A, Coppa Italia and Supercoppa Italiana in digital video format starting from the 2022/23 season. OneFootball thus becomes Official Video Moments Partner of the Serie A League, aiming to bring fans into a new era of digital football fandom. The new service is built on Flow, the next-generation blockchain chosen by major sports organizations and leagues around the world, including NBA and NFL.
The agreement
OneFootball, the largest football media platform in the world, will thus make available to the Serie A football community with over 530 million fans globally a multidimensional experience “that will take it from real life to the new digital age”, as the press release that accompanied the announcement of the agreement. Fans will be able to own, collect and exchange never-before-seen moments from Serie A, Coppa Italia and Supercoppa Italiana matches. The latter will include the highlights, from scoring chances to rescues of goalkeepers and defenders through to the assists and numbers of the players and the most significant moments of the game, as well as many goals and the incredible moments experienced by the fans.
Digital assets
Digital videos will be launched on OneFootball’s Aera marketplace, built on the Flow blockchain so that fans can get their favorite moments through the wallet Dapper. The partnership expects that over 1,300 new exclusive highlights will be generated in the next season of Lega Serie A. The agreement includes the matches of the Italian Cup and the Italian Super Cup. Fans will be able to purchase packages which, upon opening, will show them what incredible highlights from the various matches they have managed to secure. OneFootball has also acquired the rights to memorable historical moments from the Serie A archive. Hundreds of moments will also be available soon. archive of Serie A clubs, also on the OneFootball Aera marketplace. In the last 2021/2022 season, in 570 hours of play, Serie A produced 1,089 goals, 142 penalties taken and hundreds of breathtaking moments and twists starring some of the best players on the planet. In the next season, the same moments can be bought by the fans. Fans can sign up for OneFootball’s Aera marketplace right away, with the first product in the digital collection to be unveiled on August 1, 2022.
OneFootball
Lucas von Cranach, CEO and founder of OneFootball, said: «Today’s agreement is unprecedented. Italian football fans, like many of the billions of fans around the world, are obsessed with the game. The Italian league offers great adrenaline-pumping emotions, passion, ups and downs and the fans are alongside their teams for better or for worse. Over the course of recent history, fans have spent part of their savings on tickets, travel and kits but now, for the first time, they can own part of the experience: the highlights of each week’s matches and iconic moments from the archive. We are creating an accessible experience for Serie A fans who can own digital video moments through OneFootball and take them everywhere, or keep them just for them, forever. As part of the community, fans will gain even more benefits as we expand our Web3 offering and launch more products. We are perfectly consistent with our promise to the 100 million fans who visit our platform every month: “No One Gets You Closer”. In 14 years we have connected the football ecosystem and now we are ready to cross the frontier of a new digital era, to bring new experiences to the fans, giving something to the game and the experience of the fans that everyone can benefit from and from which they can really enjoy. Football belongs to the fans, it’s all theirs, and we will always make sure it is like that ».
The Serie A League
“Today we are writing a new digital chapter to connect with the millions of Italian football fans around the globe” commented the CEO of Lega Serie A. Luigi De Siervo. «Together with OneFootball, thanks to the possibilities offered by new technologies, we will offer fans for the first time the most exciting and spectacular videos of our past and present meetings, giving them the opportunity to own exclusive videos of great value. With this agreement, Lega Serie A is at the forefront of this new market, guaranteeing its fans unique experiences ».