Paolo Banchero, face of Jordan Brand and part of the new generation of talents who are making basketball evolve, was a guest at the Jordan World of Flight Milan, inaugurated last December, the first Jordan store in the world and the only one in Europe, a place meeting and connection for all fans of the brand.
For Banchero, who grew up wearing Jordans, becoming part of the brand and his family was a dream come true, made possible also thanks to his audacity and determination that still guide and spur him to achieve excellence. .
“I am truly honored to be here at the Jordan World of Flight Milan: the Jordan brand has always been part of my life, I grew up dreaming of being part of this family,” said Paolo Banchero. It is essential to believe in yourself, in your dreams, never give up and be supported by someone.”
The Jordan athlete had the opportunity to visit the store and meet fans who were also able to participate in a panel hosted by Gianluca Gazzoli. The love for basketball culture, sneakers and streetwear was not lacking in the conversations that took place at the Jordan World of Flight Milan.