After Lahm retired, Bayern once invited Lahm to be the club’s sports director, but was rejected by Lahm. He believes that it is not the best time to return to Bayern. Ram said in an interview that year that he wanted to be a businessman, own his own company, and manage it himself. Since the beginning of 2015, Lahm has successively invested in a number of companies. For example, an Internet startup called “Fanmiles”, which he invested in, reached a market value of 30 million euros in 2017. In addition, Lahm is a shareholder in food company Schneekoppe and sports product care company Sixtus.
However, Sixtus, a sports product care company that Ram invested in, had problems in its operations. According to German media reports in 2019, the company did not perform well and lay off a large number of employees, and there was a risk of bankruptcy. Ram held 100% of the company’s shares in 2017, which is a single shareholder. The company became an official supplier in the 1952 and 1972 Olympic Games.
In addition, Lahm was appointed as the official ambassador for Germany’s bid to host the European Cup in 2024 in December 2017. Since then, he has been running for Germany to bid for the European Cup. After some efforts, on September 27, 2018, UEFA officially announced that the 2024 European Cup will be held in Germany. The German Football Association subsequently announced the establishment of the European Co., Ltd. in 2019, and Lahm became the president of the company, mainly responsible for organizing the 2020 European Cup in Germany and the European Cup in Germany in 2024.Return to Sohu to see more
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