Sport and design, a winning combination of made in Italy. In the Milanese setting of the Salone del Mobile, Technogym promoted a meeting yesterday 6 September in its headquarters in via Durini, in the aftermath of the Olympic and Paralympic successes in Tokyo to underline this philosophical and anthropological link between the culture of sport, with an event which saw the participation of numerous medalized athletes including the standard-bearer Elia Viviani and the President of CONI Giovanni Malagò.
Sport and design
The parallelism It has its roots in history: from classical Greece, to ancient Rome, up to the Renaissance. in fact, the word design means “culture of the project”, from its etymology de-signo (around the project). Sport in turn is a discipline, which creates rules and codes, as happens in a project. Consequently, the elements at the base of sport, such as the harmony of movement, the beauty of the athletic gesture or the excellence of a performance sporty, fully represent the elements of the project that man makes on his own body. «For over 30 years – he stressed Nerio Alessandri, Founder and President of Technogym, from eight Games partner of our Olympic committee – we promote wellness all over the world, which puts sport at the center of people’s health. Wellness is the modern Mens sana in corpore sano: balance between body, mind and spirit. Consequently sport and design are two essential aspects and Technogym’s design perfectly integrates man and machine and relates the harmony of the athlete’s body with the style of the products in the environment. We want to make sport accessible to everyone, in every home, and Italian entrepreneurs want to continue to win like these extraordinary Olympic athletes ».
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The Olympic victories
«Sport and design – points out the number one of Coni Giovanni Malagò – they are a winning combination, a world that is perfectly intertwined. Technological evolution almost becomes a piece of furniture, while the excellence of Made in Italy such as Technogym becomes an international reputation that helps to conquer great events such as Milan-Cortina or allows Federica Pellegrini to enter the IOC for athletes. The equipment and investments of our entrepreneurs have created an incredible synergy ». The 109 blue medals (between the Olympics and Paralympics) in Tokyo are a lever to be exploited to the fullest for the next events. “These successes bring enthusiasm and improve the economy, give momentum. The tricolor flags are back on the balconies when the anthem was whistled or cheered against. You breathe another air. The equipment and investments of our entrepreneurs have created an incredible synergy ».
The alteti
In the parade of Olympic medals, from the flag bearer and bronze in the Omnium Elia Viviani to the gold of Caterina Banti, many athletes have certified the close link between technology and wellness like Elia Viviani (“on the rollers I avoid taking water when it rains”) or like Banti who is already aiming for an encore in Paris: «These tools extend careers and will help us for the next Olympics».