Supporting small and medium-sized enterprises to help rural revitalization-the 14th National Games innovative market development brings positive social effects_General Administration of Sports

Sponsored by more than 100 companies, with a total market development revenue of 1.55 billion yuan, more than 50% of the expected goals and tasks were exceeded… The 14th National Games achieved excellent results in market development, especially some of the innovations that left a deep impression. impression. Provide a display stage for small and medium-sized enterprises

The Olympics, Asian Games, National Games and other major sports events at home and abroad, because of the high sponsorship threshold, often discourage small and medium-sized enterprises from participating in them.

In order to provide a display platform for the majority of small and medium-sized enterprises, but also to meet the needs of the organizing committee in the preparation of the competition and the development of themed activities, the Fourteenth National Games will be behind the four levels of sponsors of partners, sponsors, exclusive suppliers, and suppliers. , And increased the sponsorship of the collaborative enterprise level, this is the first time in the history of the National Games market development.

The 14th National Games finally attracted the sponsorship of as many as 48 cooperative enterprises, including many well-known local small and medium-sized enterprises in Shaanxi, such as Shaanxi’s long-established catering company Yuanji Roujiamo, Shaanxi Tourism Business Card Yongxingfang, Shaanxi Convenience Store Brand Every Day, Shaanxi’s large-scale private enterprises, Veterans Holdings, etc., also include table tennis and badminton equipment manufacturer Pisces, badminton brand Victor, and sports equipment brands such as Qianghuai Sports, Youyi Sports, and Jiurishan.

Although the scale of many National Games cooperating companies is small, they are outstanding in their fields. They have obtained more brand display opportunities by sponsoring the 14th National Games, and they have also injected more new impetus and power into the future development of the company. vitality.

Live delivery to boost rural revitalization

Live delivery of goods has become popular all over the country, and the Fourteenth National Games has also been advancing with the times. It has held several live delivery activities of official licensed products of Shaanxi’s local special agricultural and sideline products. Relying on the brand influence and operating platform of the National Games, Shaanxi Special agricultural and sideline products bring brand-new operating ideas and models, which have contributed to increasing farmers’ income and increasing corporate efficiency.

More than 10 kinds of Shaanxi special agricultural and sideline products, such as moon cakes, Shangluo walnuts, Shangluo shiitake mushrooms, Fuping dried persimmons, Tongguan pomegranates, Tongguan Roujiamo, Pucheng melons, Yan’an apples, Zushui fungus, Dali eggs, etc. On the eve of the opening of the Fourth National Games, a collective appearance on the release of new licensed products and a live delivery event of “Network Experts Helping the Fourteenth National Games Let the World Know Shaanxi Gifts”. It is reported that there are more than 50 kinds of licensed products of local special agricultural and sideline products listed in this National Games, including well-known special products from all parts of Shaanxi, forming a matrix of local special agricultural products with National Games elements, Shaanxi characteristics, and Sanqin flavors.

On September 24, the Fourteenth National Games Live Broadcasting Competition was launched again. The main content of this competition was the live broadcast of the goods contest, short video contest, sports assisting rural revitalization week, and final live broadcast draft week. The contest lasts from September to late November, including the selection of talents, the live broadcast of the strongest counties, and the popular selection of network anchors. The person in charge of the competition expressed the hope that through the activities, the popularity of the National Games can be sustained for a long time. In the national craze of the National Games, the online activities will promote the development of the industry, show the spirit of sports, practice the participation of the whole people, and help the revitalization of the countryside. .

Attracting sponsorship from cooperative enterprises and launching live broadcast of special agricultural and sideline products may not bring much market development income to the National Games, but it can help the development of small and medium-sized enterprises and the revitalization of rural areas. This is precisely the National Games’ social and economic development Bring a vivid manifestation of positive effects. (Reposted from the 01 edition of China Sports Daily on September 30)