The Kansas City Chiefs were able to retain their Super Bowl title with a 25-22 overtime victory against the San Francisco 49ers. It is their second title in a row and their third in five years.
After regular playing time the score was tied 19-19. The Chiefs ultimately prevailed with a touchdown just seconds before the end of overtime. The Chiefs are the first team to extend their title since the New England Patriots in 2004. It is their fourth title after previous victories in 1970, 2020 and 2023.
The final of the American football competition NFL in Las Vegas was attended by 60,000 spectators, including numerous celebrities: Elon Musk, Leonardo DiCaprio, Justin and Hailey Bieber, Jay Z and Beyoncé and their offspring, Paul Rudd, Queen Latifah, Lana del Rey, Martha Stewart, Gordon Ramsey, Gwen Stefani, …
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Taylor Swift was also there. The pop star was undoubtedly suffering from severe jet lag, but she made it from her concert in Tokyo to the stadium in Las Vegas in time to support her boyfriend Travis Kelce. She watched the match from a private box with her parents and in-laws, and her friends Blake Lively and Ice Spice. Since football fans had expressed annoyance in recent months that the camera turned a little too much towards Swift, she received less attention this time, but fans still got to see an ad fundum, among other things.
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It was the thirteenth match that Taylor Swift attended this season, her lucky number. Kelce showed frustration with his coach early in the match when his team was behind – an image that immediately generated a series of memes -, but the “tayvoodoo” seems to have paid off.
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Fully expected of conservative conspiracy theorists, by the way, who predicted that the Kansas City Chiefs would be given the title to better draw attention to Swift’s and Kelce’s support for the Democrats. Even former President Donald Trump had weighed in before the match, posting on his Truth Social platform that Swift would be unfaithful to him if she did not support him.
After the Chiefs win, President Joe Biden wittily posted on X: “Just the way we planned it.”
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Music
Super Bowl viewers did not get to see a musical performance by Swift. Others were drummed up for that, including Post Malone, Andra Day and main act Usher.
It came as a surprise that Usher was allowed to perform the coveted halftime show, but the R&B legend did it with verve. He roller skated, danced, stripped, brought Alicia Keys, will.i.am, Ludacris, Lil Jon and HER – but not Justin Bieber – on stage and sang hits like Caught Up, Love in this Club, My Boo and Yeah!
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Commercials
Knowing that the Super Bowl is the most watched TV program in the United States each year with at least 100 million viewers, companies pay an average of $7 million per 30 seconds of advertising. And they do their best to stand out with fun videos or big announcements. That was no different this year.
The biggest surprise came from Verizon, which hired Beyoncé to try to “break their internet.” After no stunt was big enough, the world star hinted at new music at the end of the commercial. The question of whether she meant it was quickly answered: on her social media, Beyoncé shared a teaser for Renaissance “Act II”, released on March 29, and two new songs appeared on streaming platforms: Texas Hold’em and 16 Carriages. Country songs! The cowboy hat and blonde hair that Queen B wore at the Grammys could have given it away.
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Among the dozens of commercials were also the first trailers for the Wicked film and the third Deadpool. The Belgian production house Caviar made a video for Uber Eats with big names such as David and Victoria Beckham, Jennifer Aniston, David Schwimmer and Usher. Among the many commercials for products and services, there were also religious advertisements, including with actor Mark Wahlberg, and a campaign video of independent presidential candidate Robert F. Kennedy.
View the most striking commercials below:
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