The ice and snow craze surges, and the flowers of the Winter Olympics bloom – the second anniversary of the opening of the Beijing Winter Olympics
It’s the beginning of spring again, and the ice and snow rush is surging.
On February 4, 2022, “a piece of snow” opened an unparalleled Winter Olympics event, and the deep emotional appeal of “Together for the future” brought people endless hope; in the spring of 2024, the carefully sown flowers of the Winter Olympics have already bloomed brilliantly, the far-reaching impact of the Beijing Winter Olympics has led people to move towards a broader future.
Looking across the country, ice and snow sports have become popular, and the ice and snow economy has released stronger momentum… On the second anniversary of the opening of the Beijing Winter Olympics, China continues to work hard to write a new chapter in ice and snow on the road to building a sports power.
Winter Olympics venues continue ice and snow legends
At the Beijing Winter Olympics, the competition brought classic moments of sheer athleticism and will forever be remembered in the annals of Olympic history. In the second ice and snow season after the Beijing Winter Olympics, the world‘s top ice and snow events returned to the Winter Olympics venues, continuing to write ice and snow legends.
The Winter Olympic champions who realized their golden dreams at the Beijing Winter Olympics returned to their blessed land and continued their classics. Athletes such as Su Yiming and Gu Ailing completed remarkable performances in top-level ice and snow events, displaying their continued prowess on the world stage. “I’m very happy to see more people understand and participate in this sport through me,” Su Yiming said after the game.
Young students have been inspired by the Winter Olympics legacy, with many participating in ice and snow events and reliving their Olympic dreams at the Yanqing Olympic Park and other venues.
National fitness brings another ice and snow craze
During this ice and snow season, ice sports venues are hosting top-level events and enhancing their facilities to make them accessible to the public. The 13th “Bird’s Nest” happy ice and snow season activities have created a space-themed ice and snow park, allowing people of all ages to enjoy ice and snow sports. Chongli, known as a “small town outside the Great Wall,” has also seen a surge in tourism due to its ski resorts and ice and snow activities.
The popularity of ice and snow sports is no longer just for young people but has become a fitness program that encompasses all ages. In an effort to make ice and snow sports more accessible, winter sports facilities have been installed across the country in places such as the Yabuli Ski Resort in Heilongjiang and the Keketuohai International Ski Resort.
Winter Olympics elements rekindle the ice and snow economy
The special edition Year of the Dragon “Dragon Dundun” has once again become a highly sought-after product, creating a continued public enthusiasm for Winter Olympics-element products. Other Winter Olympics heritage such as venues, culture, and talents have also become an important cornerstone for the development of the ice and snow economy and sports industry in Beijing, Zhangjiakou, and even the country.
The 3rd Beijing-Zhangjiakou Sports Tourism Carnival and other events have integrated sports, culture, and tourism and have achieved new results in promoting sports tourism in the region. These efforts, combined with the release of data showing the ice and snow industry’s growth, demonstrate a renewed focus on the development of the economy surrounding ice and snow sports.
The success of the 25th Harbin Ice and Snow World, which saw over 3.0479 million tourists during the New Year’s Day holiday in 2024, demonstrates the growing appeal of ice and snow activities and the potential for driving economic growth.
The impact of the Beijing Winter Olympics continues to be far-reaching, with the development of ice and snow economy becoming an achievable measure for local development. The legacy of the Winter Olympics will undoubtedly continue to inspire the development of ice and snow sports, promoting economic growth and lifelong athletic enjoyment for the country.
Editor: Hu Yijin