Yi Yang Qianxi’s micro-movie continues to be a hit, and No.9 Company’s popular brand concept penetrates the young circle
On April 19, the micro-movie “Memory Journey” performed by Nine Company and Yi Yang Qianxi was released. In just 4 days, the micro-movie was played 170 million times online and generated 12 hot topics on Weibo for 3 consecutive days. It ranks among the top two in Weibo’s movie influence list. At the same time, among iQiyi viewers, young users aged 19-24 account for nearly 44%.
As a representative of modern young actors, Yi Yangqianxi leaves a deep impression on people with every performance and every role. In the micro-movie “Memory Journey”, he leads the audience through the fog of memory and reveals the story behind No. 9.
No. 9’s “Memory Journey” micro-film revolves around regrets in life. Through life experiences at various stages, the film encourages those who are wallowing in regret and unable to move forward. Only by facing the past can we know our true self. Only then can you transform into a new self. To achieve all this, you need to have enough courage.
This kind of cross-border attempt by Company Nine is very rare. It subtly changes the common and rigid brand communication methods in China. It is not only a creative marketing promotion, but also a profound interpretation of the brand spirit, conveying “fearlessly start, wonder will appear” “The brand-new brand attitude attempts to deeply explore the challenges of human nature from the perspective of a technology brand, hoping to bring inspiration to modern young people in order to establish empathy with users and build a close emotional connection; demonstrating Nine as a technology A pioneering brand in the field of innovation, its warmth is reflected in its blend of future visions and current issues.
Fulfill responsibilities and forge ahead
The four protagonists of Company Nine’s micro-film “Memory Journey” have experienced different regrets, but are not limited to the present. They have the courage to welcome the future, cherish the present, heal the past, make choices, and finally reconcile with themselves. This is exactly the brand concept of “pioneering and innovating with the spirit of an adventurer” advocated by the No.9 brand, encouraging people to boldly explore, constantly break through themselves, and “bravely set off” to take action.
The brand attitude stems from the solid support and guidance of No.9 product strength. It represents the passion of young people who dare to innovate and try, and also embodies the courage to subvert the charm of technology and humanity.
In terms of product development, Nine Company also adopts a diversified strategy. When it started with electric scooters and electric balance vehicles and quickly became the world‘s number one, it immediately moved to the electric two-wheeled vehicle market in the Red Sea market, while continuing to deploy service robots. In market segments such as lawn mowing robots and lawn mowers, leap-forward innovations have allowed Company Nine to move forward steadily.
As a high-tech enterprise integrating R&D, manufacturing, sales and services, according to the latest data, Company Nine’s R&D investment in the first quarter of this year increased by 29% year-on-year to 164 million yuan, and its cumulative R&D expenditure in the past three years has exceeded 1.7 billion. Yuan has formed a series of industry-leading core technologies including intelligent vehicle-machine systems, mapping and positioning systems based on visual tag coding, new RTK and visual-assisted combined positioning systems, and thus built a set of robotics technology middle platforms that continue to Empower each of its product segments. Taking the lead from the perspective of technological innovation, the self-built digital chemical factory not only ensures product quality, but also fully guarantees the demand for orders for millions of smart devices every year. This is also the confidence for Nine Company to accelerate its global expansion.
Not only that, for its outstanding performance in product and app design, No. 9 has also won multiple international design awards. It has also used advanced robotics technology to successfully develop short-distance transportation applications such as electric two-wheelers, electric scooters, and electric balance scooters. The field of tools has become intelligent and convenient, constantly promoting the progress and development of personal short-distance transportation products and industries.
At present, Company Nine has obtained more than 4,600 global intellectual property rights and participated in the formulation of more than 80 domestic and foreign standards. Since its establishment, Company Nine has always pioneered and innovated with the spirit of an adventurer, promoted the intelligent transformation of the industry, used its innovative strength to define and interpret what is better, and is committed to bringing simple and interesting travel experiences to users around the world. Therefore, it’s easier to understand the company’s mission: “Simplify the movement of people and things, making life more convenient and fun.”
The wonder of life lies in the journey
At the end of Company Nine’s “Memory Journey” micro-movie, Yi Yang Qianxi told the audience that our past, present and future together give and awaken the meaning of time. The different you in the past constitute the real you now. I also wish you, who are bravely embarking on the journey at this moment, to face every shining self in the future. As a mobility company, Nine firmly believes that the wonder of life lies on the road. When you bravely set out, wonders will happen. Nine encourages everyone to embark on the journey without fear, empathize, coexist, create miracles, and find beauty while traveling with vehicles, other people, and nature.
Nine is not a traditional electric bicycle manufacturer, and its purpose is not just to provide transportation. As a mobility company, although it attracts a broad user base, among e-bike users, it focuses on young people. Through fashionable appearance design, intelligent systems that meet the pursuit of technology, and high-standard configurations, Nine leads young people towards a high-quality cycling life, transforming from traditional transportation to high-quality riding.
In addition to the attractive product experience, No.9 products also give consumers a certain sense of belonging, such as Jiuyouhui activities, face-to-face communication with offline product managers, and regular community activities. In particular, the cyclist community officially sponsored by No.9 is committed to integrating online and offline resources, providing a communication platform for cycling enthusiasts, helping No.9 products transform from travel items to lifestyles, supporting each other, becoming a strong backing, and making progress together.
Company Nine is committed to integrating technology and humanities to become a magician in users’ lives, allowing users to re-appreciate the neglected beauty in daily life. Every No.9 user is the best experiencer of the brand slogan “Start without fear, wonder is now”, and they all feel the wonderful travel brought by No.9.
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