The market value has evaporated by 4 billion US dollars and is not over yet?More stars follow Ronaldo’s rejection of Coca-Cola’s same-frame incident and continue to ferment

Financial Associated Press (Shanghai, editor Xiaoxiang), Portuguese football superstar Cristiano Ronaldo refused to be “in the same frame” with Coca-Cola (NYSE:) at the pre-match press conference of the European Cup in Hungary and Portugal this Monday, causing Coca-Cola’s share price to plummet. , The market value has evaporated by nearly 4 billion US dollars. But now, the aftermath of this incident seems to be still fermenting, and more stars have followed the actions of football idol Ronaldo…

In the early hours of this morning Beijing time, the Italian team defeated the Swiss team 3-0 in the second round of Group A of the European Cup. The Italian midfielder Locatelli, who played well in this campaign and scored twice, was selected as the best player of the game and attended the post-match press conference.

What’s surprising is that when Locatelli saw two bottles of Coke placed in front of him, he followed the behavior of Ronaldo three days ago and moved it out of the lens.

In fact, Locatelli is not the first to imitate Ronaldo’s approach-the day before Locatelli made the above move, the French midfielder Pogba also replied at the post-game press conference of the German-French war. I engraved Ronaldo’s actions, but it was not Coca-Cola that was “unlucky” but Heineken beer.

Both Coca-Cola and Heineken are the official sponsors of this European Cup. The reasons why these stars, led by Ronaldo, reject the “same frame” are: carbonated drinks and alcoholic drinks are not good for health, especially for the career of football players.

As we all know, the biggest secret for Ronaldo to become one of the “peerless double pride” in today’s football is self-discipline. At a press conference on Monday, Ronaldo picked up a side of mineral water after removing the Coca-Cola on the table and urged everyone to drink more water. He hopes to tell the world about his eating habits in this way.

However, Ronaldo’s “unintentional move” pitted Coca-Cola’s stock price miserably. When Cristiano Ronaldo held a press conference on Monday, Coca-Cola’s stock price also plummeted by more than 1%, evaporating US$4 billion in market value. As of Wednesday’s close, Coca-Cola’s stock price still failed to regain its downward trend. The daily line has now fallen for three consecutive times, and its performance this week has clearly underperformed the U.S. stock market.

Regarding Ronaldo’s “dislike” of his own products, a Coca-Cola spokesperson said on Tuesday, “Everyone has the right to choose their own beverage preferences, and everyone has different tastes. At our press conference, The players will get water, Coca-Cola and sugar-free Coke.”

What’s interesting is that the stars don’t love Coca-Cola, but the team coaches don’t seem to worry so much. When the Russian coach Cherchesov attended a press conference on Wednesday, he picked up the Coca-Cola in front of him and gave a “sea drink” and drank half of the bottle in one breath.

It can be said that Coca-Cola’s stock price has become the most eye-catching cross-border linkage between this European Cup and the financial market. And in the future, whether there will be more players and coaches expressing their perceptions of this carbonated drink that is popular around the world, perhaps it will become the most interesting off-site highlight of this European Cup.