Using Sai Ying City to turn event “traffic” into development “increment”
Xinhua News Agency, Hangzhou, March 19 (Reporter Xia Liang) Although a concert of a popular singer was held at the Hangzhou Olympic Sports Center Stadium across the river at the same time, a total of more than 20,000 fans came to the stadium this past weekend. Enter the Hangzhou Olympic Sports Center Gymnasium and catch a glimpse of the All-Stars of the China Women’s Basketball League (WCBA).
Although the Star Game and individual preliminaries, which were held first on the 16th, did not receive as much attention as the All-Star Game, which had many national women’s basketball players participating, the game still attracted more than 8,000 fans to watch the game. As the finale of the All-Star Weekend, the All-Star Game held on the 17th attracted more than 12,000 fans to cheer. This is particularly valuable for the WCBA, which usually does not attract too much attention.
“JJ Lin’s concert is being held next door at the same time. The WCBA All-Star Game can still have such an attendance rate, which shows that the atmosphere of the game in Hangzhou has really improved.” A media reporter said with emotion.
The WCBA All-Star Game settled in Hangzhou for the first time and gained “traffic”. This is just a microcosm of the increasingly strong atmosphere of Hangzhou games after the Asian Games. Coincidentally, as the new season of the Chinese Super League begins, the Zhejiang team set a new record for attendance in the Chinese Super League in team history in its second game back at the Huanglong Sports Center.
According to Li Qidi, director of the Future National Fitness Research Institute of Zhejiang Normal University, the successful hosting of the Asian Games has added a sports atmosphere to Hangzhou. The city completes the event, and the event completes the city. This is a “two-way rush”.
Recently, Hangzhou issued the “Implementation Opinions on Amplifying the Effect of the Asian Games to Create an International City of Competitions and Meetings” and formulated a three-year action plan to build a city of international events, which clearly proposed the introduction of more high-level events. In addition, Hangzhou will also combine its own natural and cultural advantageous resources to create unique scenes for local events, cultivate local event brands, and form a situation of “one district with multiple products and hundreds of flowers blooming”. At the same time, we will study and formulate relevant policies to promote the development of municipal sports industry, reward the excellent and support the weak to activate the sports event market.
Taking the opportunity of hosting major sports events to increase the city’s attention, promote the transformation and upgrading of the city’s industries and high-quality economic development, and turn the “traffic” of events into the “increment” of urban development, consensus is forming across Hangzhou.
Qianjiang Century City, where the Hangzhou Olympic Sports Center Stadium is hosting the event, was just a tidal flat on the bank of the Qiantang River twenty years ago. Now it has become the “new cover” of Hangzhou. In order to seize the major opportunity to climb the city’s new energy level after the Asian Games, Qianjiang Century City is currently striving to build a “first-class central business district and a first-class core area for games”, anchoring the positioning of “a world-class core area for games” and making every effort to cultivate “games The post-Asian Games economic ecology integrates “economy, performing arts economy, and experience economy”.
Wang Yin, deputy director of the Qianjiang Century City Management Committee in Xiaoshan, Hangzhou, said that undertaking the WCBA All-Star Game will deeply help Xiaoshan promote the formation of a pyramid-type sports event system composed of “top sports events + high-level sports events + grassroots popular events”. And gradually become a new highland for urban brand event clusters.
Wang Yin said that holding large-scale sports events will realize the market-oriented operation of event activities, and gradually promote Hangzhou to build a modern sports industry dominated by competition performance industry, sports leisure tourism and fitness leisure industry, with sports service industry and sports manufacturing industry going hand in hand. System to achieve higher levels of value-added benefits, thereby providing support for Hangzhou to build a city of “games” and “meetings”.
Chen Guoliang, a professor at the School of Economics at Zhejiang University of Technology, said that the sports event industry is a green industry for urban economic growth. The role of large-scale sports events on the urban economy is multi-faceted and multi-dimensional, and can bring huge economic benefits and social effects to the host area. Such as improving the city’s infrastructure, promoting the development of urban tourism, effectively attracting foreign investment, and broadening the consumer market.
“In the context of ‘national fitness’ becoming a national strategy, ‘sports power’ becoming a development goal and the ‘dual cycle’ economic pattern being established, high-quality development has not only become a strategic choice for the sports industry, but also highlights the value of people’s needs for a better life. Orientation.” Zheng Fang, a professor at the School of Education of Zhejiang University, said that sports events are the core products of the sports service industry. The consumption of sports events leads the development of sports consumption and is also the due meaning of promoting the high-quality development of the sports industry in the new era.