The Frisbee craze is sweeping social networks. On July 19, as a leading social media platform in China, Weibo announced that it has reached a cooperation with the National Frisbee Promotion Committee (hereinafter referred to as the “Frisbee Promotion Committee”) on matters such as the Frisbee Online Skills Challenge. The two parties will jointly promote the Frisbee sport. Build a talent training mechanism to promote the development of online and offline events. At the same time, Weibo became the social media partner of the National Frisbee Online Skills Challenge organized by the Frisbee Promotion Committee.
In the 1940s, the Frisbee was invented in the United States, and was popular in Europe and the United States in the last century, and became the official event of the 2001 World Games. Frisbee entered China at the beginning of this century, but it has become one of the popular leisure sports in the city in the past two years. The rise of local folk clubs has driven the development of the whole sport.
The discussion on the Frisbee movement has also extended to the Internet. Weibo data shows that in the past six months, the exposure of the entire network has doubled, especially in June, the hot topic of “frisbee” Weibo has surged more than 300 million exposures in a single month. Topics such as “frisbee has become a new social trend for young people” and “the General Administration of Sports plans to hold the first frisbee league” rushed to Weibo’s hot search list.
At present, the Weibo platform has gathered a large number of professional Frisbee KOLs, Liu Wei and other more than ten athletes and coaches who have represented the Chinese team in international competitions have entered Weibo and shared their professional knowledge in the field of Frisbee on Weibo; Zheng Chun, deputy director of the Training Committee of the National Frisbee Sports Promotion Committee with 15 years of “disc age”, shared competition skills and training precautions with users; American Professional Extreme Frisbee League player Wang Yipeng focused on sharing his overseas competition experience.
Weibo said that it will cooperate with Frisbee communities and clubs in various regions to promote Frisbee fans to enter Weibo and market the community atmosphere of Frisbee sports on the Weibo platform.
In fact, the popularity of Frisbee sports is more beneficial to the whole people. At present, there are more than 600,000 Frisbee fans nationwide. With the help of the cooperation with the Frisbee Promotion Committee, Weibo will jointly build the Shining Star Training Camp with it, as well as conduct competitions such as the Frisbee Online Skills Challenge and the Weibo Celebrity Match, so as to further promote the popularity of Frisbee sports.
On June 25, the first event of the Shining Star Training Camp landed in Beijing, attracting a number of sports celebrities and world champions in the fields of running and fitness to participate in offline activities. Weibo said that it has reached cooperation intentions with dozens of well-known frisbee clubs such as Shanghai Superlight, Guangzhou Vision, Beijing Whatever, Hangzhou West Lakers, Chengdu Rise, etc., and will jointly promote the landing of training camps in different cities across the country, as well as the frisbee sports. Bring it online and share the wonderful moments of sports through various forms such as pictures, texts and videos.
The official website of the General Administration of Sports of the People’s Republic of China recently released the relevant announcement on the holding of the “National Fitness Online Games 2022 National Frisbee Online Challenge”, which also shows that Weibo is the only Internet platform that supports the event. Contestants will participate in the event by posting video content on topics such as “Flying Disc Posing for National Relay” on Weibo. This will promote the more diversified content of Frisbee on the Weibo platform and create a more complete Frisbee community ecology. Up to now, the topic of “Flying Disc Posing for National Relay” has reached 220 million views.
Not just Frisbee, in recent years, the sports industry has shifted from competitive attributes to mass participation. On July 7, the General Office of the General Administration of Sports issued the “Work Plan on Sports Helping Stabilize the Economy, Promote Consumption and Promote Vitality”, pointing out that new scenarios of sports consumption and new formats and models of sports consumption should be cultivated. With nearly 600 million monthly active users, Weibo is becoming an important social media platform for all to watch, participate and discuss sports.