The Cucinelli model stands out on the planet for its cashmere clothes and knowledgeable care, often an individual. But within the management of the corporate – 2,600 staff, 1.1 billion euros in income by 2023 – there may be an ardent supporter of that synthetic intelligence which threaten to displace individuals. And, for some, to destroy them.
Brunello CucinelliIn truth, he’s not afraid of improvement. He really hugs her. In the Umbrian village of Solomeo, the place he lives and works, he has hosted many thinkers, inventors and philanthropists in latest days – virtually all from Silicon Valley – to speak about humanity and synthetic intelligence. Among these additionally Laurene Powell Jobswho was the spouse of Steve Jobsthe founding father of Apple.
But what does a style model must do with it? and massive tech americane?
“It all began with an invite to have dinner in San Francisco – stated Cucinelli – in 2015”.
Who was in search of him?
“Kevin Systrom, founding father of social media platform Instagram, and Marc Benioff, CEO of tech large Salesforce. They wished me to speak to them about humanity.”
And how did it go?
“They had been staring on the cellphone quite a bit.”
Did he scold them?
“Yes, I used to be joking, then I defined to him that expertise is a present from nature however it should be managed, it can’t be finished. I added: solely those that mix expertise and humanity will maybe be one other Leonardo”.
Who listened to him?
“Benioff. We met later. He by no means talked about enterprise. We have to regain ethical and financial dignity, he stated. I instructed that we meet as soon as each two years in Solomeo. Talking about these points.”
Its first symposium befell in 2019. Who was there?
“There is quite a bit, a businessman who makes use of photo voltaic power, he spoke quite a bit. It was Reid Hoffman [il fondatore di LinkedIn e uno dei più noti investitori della Silicon Valley, nda]”.
Hoffman is again once more this yr. And the University of Perugia took this chance to grant him a prestigious doctorate in Human Science.
“He offered an exquisite speech that mixes man and synthetic intelligence. Reid was among the many first to inform me about this expertise.”
What did he inform her?
“Don’t be afraid.”
And he?
“I by no means had one. So a lot in order that I allowed him to affix the corporate. Writing for social media or e-commerce, for instance. But on one situation.”
Where is it?
“Whoever makes use of it should at all times declare it”.
Will AI substitute its staff?
“52% of our merchandise, till 3 years in the past, had been handmade. Today we’re at 60%. In just a few years our designers will earn twice as a lot.”
But lately we now have seen robots handing a person an apple neatly.
“An individual who finds stitching like this [mostra l’interno della giacca] I am unable to consider it. But when it comes, I will not be afraid. In China, a robotic got here to fulfill me for breakfast.”
And what did he inform her?
“What’s up good friend? [ride]”.
So what scares you?
“The evil of the soul. It obtained worse. That’s why Silicon Valley founders come right here, to treatment it. “
Are they not considering eating and style?
“No, they arrive drunk with good ideas. They additionally discuss concerning the ethics and dignity of the occupation. Jeff Bezos, the founding father of Amazon, additionally got here in 2019. “
What did you speak about with him?
“How to design a character eternally. I stated to him: Jeff, what’s going to occur to you, what will likely be left of the richest man on the planet in 500 years?
What worries the greats of huge tech?
“They do not perceive the place their soul is.”
He paints them as enlightened thinkers, however ruthlessly dismisses a few of them.
“True. I say to him: you need to make 20% revenue? That’s proper. But why do not you give 1% to your staff?”.
He left the college to begin his personal enterprise. Do you remorse it?
“No, for me it’s essential examine properly and slowly: there may be knowledge that comes from learning and one which comes from the soul”.
What do Italian abilities have greater than nice technical minds?
“Bezos stated it as soon as: your younger individuals are one of the best at stopping inconsistencies”.
There are fears that AI developed within the US may destroy our tradition.
“I as soon as requested a translator as soon as to repeat some verses of Saint Augustine in English: “Oh probably the most stunning, omnipotent Ruler of the universe…“”.
What are you making an attempt to inform me?
“We is not going to be left behind, as a result of expertise can not substitute what makes us totally different: from the way in which we gown to the way in which we contact the physique, the way in which we create”
If you could possibly save two recollections out of your life on a pc, what would they be?
“When I used to be 9 years previous, I buried the inexperienced pants my mom gave me. My first impression of style”.
And the opposite one?
“My father repeats: you should be an excellent individual”.
What is your earliest reminiscence of expertise?
“In 1989, in Hong Kong, I noticed somebody make a cellphone name for the primary time.”
Did he purchase it the following day?
“No, however I at all times advise my staff to purchase prime quality expertise. As lengthy as they do not use it with me.”
In what sense?
“Our conferences. Only pen and paper are allowed. Calculations are made within the thoughts.”
But why?
“I really like Pythagoras, I’ve a relationship with him right here. Below is written: quantity is a common regulation”.