Google is adding two new features to its image search designed to curb the spread of misinformation.
The creation and distribution of photorealistic fakes is a big topic thanks to artificial intelligence (AI). For this reason, Google wants to equip its image search with two new functions that are intended to counteract misinformation.
More background information for users
Alphabet Inc.’s first new feature is called “About this image.” It provides additional information about when an image or similar images were first indexed by Google, where they first appeared, and where else they appeared online. This is to help users track down the original source while also contextualizing an image with any debunking evidence that news organizations may have provided.
Google will also label any AI-generated image created using its tools as such, and is working with other platforms and services to ensure they add the same labeling to the files they publish. Midjourney and Shutterstock are among the providers Google has on board, and the goal is to ensure that any AI content that appears in search results is labeled as such
Several authentication tools in development
The provenance of online images is a growing concern in the age of AI, and there are several startups working to develop verification and authentication tools. For example, the Microsoft-supported company Truepic Inc. offers systems that ensure that an image has not been manipulated from the moment it is taken until it is delivered. Google’s new features, which will be introduced later this year, are comparatively less technically demanding, but could have a greater positive impact with sufficient industry support.
(Bloomberg)