Ren Zhengfei Bans Huawei Executives from Using “Far Ahead” Slogan, Imposes Fine
In a surprising turn of events, Ren Zhengfei, the founder of Huawei, has reportedly banned the use of the slogan “Far Ahead” within the company. This decision came after it was revealed that Huawei had registered a trademark for the phrase, but is now prohibiting its usage.
Chinese media sources have disclosed that Ren Zhengfei specifically instructed Yu Chengdong, a prominent figure in Huawei, to refrain from using the phrase “Far Ahead” in any communications. It has been stated that a fine of 10,000 yuan (approximately HKD 10,816.84) will be imposed on Yu Chengdong every time he mentions the banned slogan.
The origins of the slogan date back to 2020, when Yu Chengdong referenced it during the launch of the Mate 40 series. Since then, the phrase has been frequently utilized by Huawei to emphasize its superiority over competitors in the industry.
With the impending release of the Huawei P70 series, the question remains whether Yu Chengdong will adhere to the ban on the “Far Ahead” slogan. Despite the potential financial penalty, it is unlikely to pose a significant obstacle for Yu Chengdong, given his prominent role within the company.
It will be interesting to see how this development impacts Huawei’s branding strategy moving forward. Will the absence of the iconic slogan have any effect on the company’s messaging or market positioning? Only time will tell.
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