When the news of new works such as “Assassin’s Creed: Illusion” was recently announced, Ubisoft CEO Yves Guillemot said in an interview that future game price increases will become the new normal, but they will mainly be adjusted for AAA game works.
Since 2K Sports‘ “NBA 2K21” launched in August 2020, became the first game to increase the price to $70, includingActivision BlizzardGame publishers including , Sony, EA, and Square Enix have raised the game’s price to $70.
Ubisoft also adjusted the price of “Rage of the Furious Sea” to $70 in this release of the game, but the suggested price of “Assassin’s Creed: Illusion” remains at $50.
According to Yves Guillemot, in the future, adjustments will be made in accordance with market trends and content positioning. At the same time, the cost of manpower and technology during game production will also be considered to determine the price of the game. However, it is emphasized that the adjustment is mainly for the price of large-scale 3A-level game works, and not all game prices will increase.
However, recentlyU.K.Consumers filed a class action lawsuit alleging that Sony, with its competitive advantage in the game market, required game developers and publishers to pay an additional 30% of the profit, which resulted in consumers having to bear higher game purchase costs and damage to consumer rights. Although Ubisoft emphasized that The increase in game prices is based on market trends and cost-levelling needs, but may also lead to consumer dissatisfaction.
“The original text was published in the cooperative media mashdigi, and the United News Network is authorized to reprint. 》
common 0 leave a message
- Posting articles or tagging shall not contain any remarks that violate the law or infringe upon the rights and interests of others. Violators shall bear legal responsibility.
- For remarks that are known to be false or excessively emotionally abusive, after being reported by netizens or discovered by this website, United News has the right to delete the article, suspend the right or cancel the membership. If you do not agree with the above specifications, please do not post articles.
- For labels that are meaningless, irrelevant to this article, knowingly false, and abusive, United News has the right to delete the label, suspend the right or cancel the membership. If you do not agree with the above specifications, please do not leave the label.
- If the “nickname” involves abuse, swearing, or infringing on the rights of others, United News has the right to delete the article, suspend or cancel the membership. If you do not agree with the above specifications, please do not post articles.