Nikon Completes Acquisition of RED, Expanding Possibilities in Video Recording Market
In a move that has been highly anticipated in the photography industry, Nikon has announced the successful completion of its acquisition of RED, a company known for its innovative product development in the video recording market. With this acquisition, RED has officially become a subsidiary of Nikon.
Former RED president Jarred Land and founder James Jannard will now serve as advisors to Nikon, while Keiji Oishi from Nikon’s imaging business unit and Tommy Rios, former executive vice president of RED, will take on the roles of co-presidents of RED.
“We believe that RED, a company renowned worldwide for innovative product development, becoming a member of the Nikon Group will expand the possibilities of visual expression and bring new opportunities to the video recording market,” said Hiroyuki Ikegami, General Manager of Nikon’s Imaging Business Division. “By combining the capabilities of both companies and developing unique products, we aim to become the brand of choice not only for Nikon and RED fans, but also for more customers.”
Despite the acquisition, RED’s operations will remain largely unchanged. Nikon has reassured customers that the current product series, partners, and dealers will remain the same, with continued support for RED products. However, the brand positioning for new products to be launched in the future has yet to be announced.
This acquisition represents Nikon’s commitment to expanding and rapidly growing in the movie camera market. Earlier this year, Nikon also signed a cooperation agreement with NASA to use its cameras in future moon landing programs.
Source: Nikon
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– Nikon fully acquires RED in hopes of expanding and rapidly growing the movie camera market
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