Amazon is saying goodbye to the vision of checkout-free shopping. In its Fresh supermarkets in the USA, intelligent shopping carts will take over the work instead. Customers have a better overview of their spending, says Amazon – but another reason could be even more important.
Amazon is changing: from cashierless to smart carts
In the USA, Amazon is saying goodbye to its previous “Just Walk Out” concept for future supermarkets. Instead the group introduces intelligent shopping cartswhich are equipped with a display and a camera.
This is what the customers should do Get more transparency about your purchases, argues Amazon. The new shopping carts make it possible to scan products in front of a camera and immediately see the price and the cumulative value of the purchase on a display.
According to Amazon, the new system offers even more advantages. The payment process is accelerated because it is at the end of the purchase automatically billed via Amazon Pay become. Alternatively, customers can also use self-service checkouts (source: The Information).
Previous experience has shown that when shopping in larger areas, direct price display and control over the overall value of the purchase are important are rated positively by customers. But it is also clear that the company could do without expensive sensors and large numbers of cameras installed in stores in the future.
This is how Amazon advertised its supermarket without checkouts:
Amazon Go: A supermarket without checkouts
Amazon without “Just Walk Out” technology
Without the “Just Walk Out” technology that has been used in some local stores and smaller Amazon Go and Fresh stores, Amazon is apparently looking further optimal concept for stationary retail. The stated goal is to make the purchasing process as convenient as possible and to make cash register systems unnecessary in the medium term. Amazon Pay is likely to become even more important in the future.
Did you enjoy the post? Follow us on WhatsApp and Google News and don’t miss any news about technology, games and entertainment.