Skebby proposes one free online guide to explain how to best use SMS for business and make the most of proximity communication.
In fact, it is precisely the professional sphere where SMS, no longer in vogue for conversations with friends and family, are experiencing a second youth, thanks to their high open rates (up to 98%) and the possibility of reaching all phones and not just smartphones.
Skebby’s digital guide is made up of four different modules. The first, called the ABC of SMS, includes several practical suggestions to make the most of its potential in the business field, explaining, for example, how to create and send multiple messages, write effective texts, as well as giving some useful information to defend yourself from smishing and from the pitfalls that hide the so-called “grey routes”, i.e. low quality SMS routes not authorized by mobile operators.
The second module of the guide is dedicated to companies that wish to use SMS mainly for marketing purposes, offering various indications on how to create SMS marketing campaigns from scratch, how to get the most out of them, avoiding the most common mistakes and, finally, how calculate the ROI of your campaigns. In this section there is also a very interesting infographic, where “the seven golden rules of SMS marketing” are revealed.
Skebby, a guide to using SMS in the business sector
The form relating to messages is very useful for those who intend to use messaging with a view to facilitating commercial transactions Transactional SMS, which is aimed, in particular, at companies that intend to use this tool to create appointment reminders, purchase or shipping confirmations, to send OTP (One Time Password) or other information content. This module also explains the difference between transactional SMS and notifications push transactions, guidance is given on how to set up two-factor authentication and much more.
Finally, the fourth module focuses on various topics relating to the world of SMSranging from tips for managing the receipt of SMS to the ability to create messages in just a few minutes landing page to be linked in messages to enrich the content, from the SMS service Link Analyticswhich allows you to add a short URL traceable to messages and advertising SMS, which can be sent to potential targeted customers using a database of over 21 million profiled and authorized telephone numbers.