Per create an Instagram profile to be successful and increase your followers, you must create interesting and engaging content, capable of satisfying the public’s expectations and the criteria used by the platform’s algorithm.
At the same time, it is also very important to know when to post on Instagramin order to guarantee the visibility necessary to reach its users.
How many times have you published content that you worked hard on, only to receive few interactions? You probably made a mistake the time to post.
Why do the times to post on Instagram make a difference?
Many users don’t pay much attention to the time and day they post their content on Instagram.
If the profile has thousands of followers and is very active and followed, you probably won’t notice much difference, but if you check the post analyticsyou immediately notice how there are times when the results obtained are better.
The reason? Users use Instagram mostly on certain days and at certain times, so when are you about to publish a post or a Storiesyou should know the best time to do it.
Best times to post on Instagram
So what time to post? In general, the best time to post on Instagramfor any time zone, runs from 11am to 3pm.
You don’t have to post about first morning oa late afternoonif you want to get a good engagement rate.
This time slot is the most suitable because it represents the time of day when people stop to take a break from work or school and scroll through their Instagram feed.
Post on Instagram between 2pm and 3pm It’s the perfect time frame to reach students, particularly on weekdays, but it seems to bring good feedback on weekends too.
Another good time slot is from 7pm to 9pm because in the evening, people relax after the workday and may decide to spend some time viewing content on the feed.
Best times to post on Instagram by day
Various statistical studies and research carried out by Hootsuite, Social Pilot, Hubspot and other specialized companies have highlighted the days and times in which there is a greater engagement on posts published on Instagram:
Monday: 10am to 12pm Tuesday: 8am to 10am Wednesday: 10am to 12pm Thursday: 11am to 12pm Friday: 2pm to 4pm Saturday: 8.00am to 10.00am Sunday: 6.00pm to 8.00pm
As you can see, depending on the day of the week, the values also change time slots in which to post on Instagram it can provide more benefits in terms of visibility and engagement.
So, when to post on Instagram? You can take these general indications into account, but the truth is that you need to study the behavior of your followers to understand which moments should be exploited.
Choose times based on your audience
Observe the behavior of your followers on the profile: are they more active in the evening? Have you noticed that they interact more on posts on the weekend?
Then you can go against the general trends on best times to post on Instagramand plan the editorial calendar following the habits of your audience.
If your followers are very active in the time slot 18:00-20:00posting the best content late in the morning means choosing the worst time for you.
Therefore, our advice is to study the post insights and Instagram Stories and from the data collected, decide the most suitable days and times to post and obtain good engagement.
In any case, remember that the best time to post on Instagram is not an exact science and is influenced by numerous factors such as the type of brand, the sector and the habits of the target audience.
Some posting rules may not work for you, but work for others: study your profile carefully and find the ones yourself. best times to post.