The new app presented in beta version Adobe Express for Android and iOS featuring Adobe Firefly AI models and new editing features for ideation and design. Express builds on decades of experience in imaging, video, and design technologies from Adobe. With Firefly Generative Fill, Text to Image, and Text Effects, plus quick and easy video editing features built right into mobile workflows, the app is revolutionizing creating content for everyone.
The beta version of Adobe Express
Govind Balakrishnan, Senior Vice President, Adobe Express e Digital Media Services di Adobe
Millions of users around the world are turning to Adobe Express to create more content than ever, more than doubling the number of creations made in the last year alone. The new Adobe Express mobile application puts Firefly or our generative artificial intelligence models in the foreground. Thus offering users ways unpublished to create videos, projects, photos and images that stand out.
Creating content through AI for everyone
Adobe Express will make faster, easier and more fun for anyone to create, for example, social media posts, posters and flyers. Entrepreneurs and freelancers can edit videos and schedule content for their TikTok and Instagram channels directly from the app. Students can use Text to Image to do their school projects, and teachers can develop more engaging lessons. With Generative Fill, small businesses can add new objects or remove unwanted ones from photos, improve flyers and promotional content. Creative professionals can accelerate mobile content creation across social marketing teams with brand kits and seamless collaboration. Firefly’s integration with Adobe Express allows marketers and content professionals to climb the creation of content of a particular brand also on mobile devices.
The features of the new app
Text to Image: To quickly create a new look for a project by generating instantly new images with Firefly generative artificial intelligence. Generative Fill: to insert, remove or replace people, objects etc with simple text indications. Text Effects: to create titles, texts and messages with styles that leverage generative AI. Video: You can start with templates and then combine video clips, images and music, add animations, generate captions in over 100 languages. The video timeline, the timing layers and support for 4K video make it easy to create social-first videos from anywhere. Extending templates and content: access to thousands of video and multipage templates. Over 25,000 Adobe fonts and hundreds of thousands of videos, audio tracks, images, Adobe Stock assets.
Easily create brand identity
Quick Actions: Edit photos and videos, remove background, and resize images with just one click. Content Scheduler: Feature that allows you to plan, preview, schedule, and publish content to social channels like TikTok and Instagram. Brand Kit: ways to charge and share all the assets of a brand. As well as using fonts, colors and logos on any project to accelerate the creation of content in line with the brand identity. Collaboration: the co-editing real-time, and seamless review and comment capabilities speed up the creation process.
Extends Creative Cloud capabilities to mobile
Using the Adobe Express mobile app, Creative Cloud subscribers can easily access, work on, and edit creative Photoshop and Illustrator projects. And this directly within Adobe Express, or add linked files that you they synchronize in Adobe Express while editing in Creative Cloud apps. Subscribers have full access to all premium Adobe Express features on desktop, web, and mobile.
AI safe for commercial use
Adobe Firefly’s generative AI is designed to be safe for commercial use. Firefly also includes Content Credentials on assets created using Adobe Firefly features to indicate that generative AI was used. This gives you more confidence and transparency to digital content. Content Credentials are details that act as a digital “information label”. They can show information such as the name of the image’s creator, the date it was created, the tools used, and any changes made.
The beta version of the Adobe Express app is now on its way
This data is based on free technology and open-source of the Coalition for Content Provenance and Authenticity (C2PA). They are designed to remain associated with generative content wherever it is used, published or stored. Thus allowing for correct attribution and helping consumers make informed decisions about digital content