Professionals and SMEs they are looking more and more carefully at the cloud. Wolters Kluwer Tax & Accounting Italia records robust growth in Genya ecosystem adoptions
According to an investigation by InfoCert, in 2023 44% of Italian professional firms have already adopted the Cloud, with a growth of 10% compared to the previous year. Among the factors that push firms to adopt this technology are greater flexibility (44%), cost reduction (42%) and data security (38%).
According to him Digital Innovation Observatories of the Polytechnic of Milan, 52% of Italian SMEs, over 4.4 million companies employing around 13 million people, adopted at least one Cloud service in 2023, with a growth of 7% compared to 2022 and with a total expenditure of €351 million (+24%).
But there are also barriers to Cloud adoption. The first of all is cultural, the lack of internal skills necessary to manage and use the Cloud, in addition to concerns about security and the initial costs of migrating to the new technology.
In Wolters Kluwer Tax & Accounting Italia it is underlined how difficult it is to find interlocutors against the Cloud. Migrating the infrastructure to the Cloud offers advantages in terms of flexibility, costs and security. But resistance to change also depends on the difficulty of technological understanding or on how complex the choice of an adequate solution seems to be. The “comfort zone” of everyday life often still prevails over advantageous future prospects.
Genya Cloud Solutions
However, migration to the Cloud is facilitated when a solution is Cloud-native and not adapted. This is the case of the ecosystem Genya at Wolters Kluwer, a set of solutions that place the user at the center who can obtain from the execution of the digital solution, data, ideas, ideas and perspectives that enrich his work or his study, in the case of a professional.
The Cloud and technological tools like Genya have an innovative aspect of very high value in data generation. The evolution of the professional to analyst and user of this information and data is a very close step thanks also to the artificial intelligence algorithms present in the Cloud Genya solutions, which offer extensive possibilities for extracting and processing this data and information. It is an activity that generates great value for businesses and for the consultant’s clients.
The influence of everyday life and small operational problems, both managerial and productive, often distract the entrepreneur and professional from a more general perspective and from the possibility of “seeing” the development and future expansion of the business. But new cloud native solutions can reverse this trend.
Wolters Kluwer Tax & Accounting, for example, is seeing exponentially growing interest in the Genya world with adoption increases at triple-digit percentages.