In a surprising turn of events, South Korean tech giant Samsung has managed to dethrone Apple as the top-selling mobile phone company in the first quarter of 2024. According to TechSpot, Samsung sold 60.1 million units, surpassing Apple’s 50.1 million units. This marks a significant shift from Apple dominating the market in 2023.
Apple’s decline in sales, down by 9.6%, is alarming and has analysts worried. The poor reception of the iPhone 15 and competition from the likes of Samsung’s Galaxy S24 have contributed to this decrease. Many are now looking to the upcoming iPhone 16 to potentially reverse this trend, although concerns remain about the lack of AI features and consumer reluctance to upgrade their devices.
The mobile phone market is constantly evolving, with companies vying for the top spot. It remains to be seen how Apple will respond to this setback and whether they can regain their position in the coming months.