In the past year, the number of Android phone users who bought Apple iPhones hit a five-year high.Recently, according to a survey research report released by CIRP, it reveals the reasons why Android phone users switch to iPhone.
The first reason is the experience of Android phones. More than 53% of the respondents said that they switched to the iPhone because of experience problems with their previous Android phones, such as: old Android phones could not provide service, system aging, maintenance, and other defects affected their experience.
The second reason is new features on the iPhone, such as better cameras, enhanced accessory options, and a more intuitive user interface.
There is another one that you should not have thought of: cost. While mid-range/entry Android phones cost less than iPhones, 15% of respondents felt they “spend less than expected on a new iPhone, or spend less than they would on a comparable Android phone.”
“Anti-aging” has always been Apple’s advantage, and it has never relied on hardware to win. The core reason is that Apple’s hardware and iOS software are all designed by itself, and they can integrate and optimize the two to the extreme, so as to maximize their performance. And this also ensures that an iPhone can often be used for 3 to 5 years, and the experience will not be greatly reduced. In the 3-year or even 5-year machine cycle, the average cost per year is not high.
The CIRP report found that in the one-year period from March 2022 to March 2023, as many as 15% of consumers who bought iPhones in the US market previously used Android phones.
Compared with the previous statistical year, 11% of iPhone buyers came from the Android camp, which also means that the number of people fleeing Android and switching to iPhone has suddenly increased, hitting a new high in five years.
source of information
Further reading: