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woom bikes from Klosterneuburg is a real success story. With children’s bikes, the scale-up has already established itself in around 30 countries and last year achieved sales of a whopping 100 million euros. Now the company is also celebrating its tenth anniversary.
A guest on today’s podcast is Paul Fattinger, Co-CEO of woom Bikes, who discusses:
- The history of the origins and the milestones of the scale-up
- Why the focus is on children’s bikes
- How the new sales high was reached
- What is important for children’s bicycles
- What happens to the bikes when the kids “outgrow” them
- In which countries woom bikes is active today
- The criticism of the production in Asia and the new manufacturing facility in Poland
- woom bikes future plans
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