“The Love Invention” is the work of Alison Goldfrapp as a pop author, a dazzling showcase of her musical maturity, as well as her relentless curiosity for the new. From the infectious drive of recent single “Love Invention,” to the tantalizing electro of “NeverStop,” and the acid-tinged house of “So Hard So Hot,” the new album is a sonic odyssey ripe for exploration. All released tracks have been embellished with a video directed in collaboration with Mat Maitland (Big Active), artfully bringing the album’s kaleidoscopic sounds into visual space, bringing a hypnotic effect to the artist’s new universe.
The album has been produced and co-written by Alison, and features collaborations with artists such as Richard X (Pet Shop Boys, M.I.A.), James Greenwood (Daniel Avery, Kelly Lee Owens) y Toby Scott (Gossip, Annie). About the new material, the interpreter comments: “The influences for this album came from a love of dance music, electronic pop, synth pop and Italo disco. I wanted to make something that had warmth, euphoria and energy. It also has humor … I hope people can have a lot of fun listening and moving with this album.”