Last year, “Hart aber fair” with Louis Klamroth fell below the two million linear viewer mark several times. Under Frank Plasberg, such slip-ups remained the exception. The completely revised program concept brought Louis Klamroth reach of well over two million in the first two editions of the new year. But now “Hard but Fair” has slipped below this mark.
Only 1.85 million people watched the edition on Monday evening, in which Klamroth spoke to Martin Kind, Kevin Kühnert and Markus Babbel, among others, about football and the possible entry of investors. The market share was a weak 7.3 percent. If anything, the talk appealed to a younger audience: 410,000 viewers between the ages of 14 and 49 accounted for 7.6 percent.
In any case, the overall mixed performance of “Hart aber fair” was not due to the supposedly weak lead time: The documentary “Kaktus Hotel” only achieved a reach of 2.10 million – but otherwise it doesn’t do much better in this slot . And “Hart aber fair” has proven several times in the past, also under Louis Klamroth, that it is capable of increasing the reach of the supporting program. A feat that was not achieved this week. The prime-time documentary achieved a 7.8 percent market share.
Meanwhile, ZDF achieved the safe victory of the day: with a new “Spreewald crime thriller” they entertained an average of 6 million people from 8:15 p.m., which corresponded to a strong 22.5 percent market share of the total audience. However, the film still lagged behind “Hart aber fair” among young audiences, with 380,000 viewers between 14 and 49 only reaching 6.9 percent.
Source for all data in this article unless otherwise noted: AGF SCOPE 1.5; Market standard: moving images; preliminary weighted data; Daily MA: TV time interval evaluation type; usage-related; Program data: evaluation type TV; product related;