Former President Trump Launches New Product Line at Philadelphia Sneaker Show
On February 17, 2024, former President Trump unveiled his new product line at the Sneaker Show in Philadelphia, Pennsylvania, just one day after a New York civil fraud case ruled against him. The collection includes Trump-signed gold high-top sneakers, cologne, and perfume, with the $399 gold high-top sneakers quickly selling out. Each customer was limited to purchasing three pairs, and they were quickly snapped up by eager buyers.
The “Never Surrender High-Top Sneaker” was the main attraction at the Sneaker Show, with Trump speaking for about 10 minutes while wearing the custom-made Trump-branded sneakers. Trump expressed his excitement for the new product line, stating, “I have some great people working with me and they came up with this and it’s me It’s something that’s been talked about for 12 or 13 years, and I think it’s going to be a huge success.”
The gold high-top sneakers, described as “bold, gold, and tough, just like President Trump,” were accompanied by two other red sneaker styles, each priced at $199. Additionally, a cologne and “Victory47” perfume were available for purchase at $99 each.
Despite being marketed with Trump’s name and likeness, the website for the product line states that the sneakers are not designed, manufactured, distributed, or sold by Trump or the Trump Organization. Instead, 45Footwear, LLC has received a license to use Trump’s name, images, and likenesses for the products.
Following the New York fraud ruling, Trump’s supporters immediately took action. A GoFundMe account established to pay the $355 million fine gained over $450,000 in just two days, demonstrating the dedicated support for the former President.
In addition, a pro-Trump truck driver known as “Chicago Ray” posted a video on Delivery to New York City, stating that many truck drivers would refuse to deliver to New York City in support of Trump. He expressed confidence that the New York fraud ruling could be overturned on appeal.
As the controversy and legal battles continue, Trump’s new product line launch has generated significant attention and support from his loyal base. The products quickly sold out, further indicating the ongoing popularity and influence of the former President.