Once the results of the audiometry for yesterday are known, we highlight, once again, the conclusion that live and free-to-air football is a unique television product and that SC Braga, this time in the confrontation with Estoril, guarantees returns for channels, operators and brands.
As with all Gverreiros matches broadcast this season on open signal, the final of the League Cup, against the Canarinhos, was the most watched program on Portuguese television yesterday, with a share of 29.5 percent and a rating of 15 percent, numbers that guaranteed SIC the overall victory of the day.
Over the 90 minutes, the final won by SC Braga had, on average, one million and 409 thousand spectators, an average audience that rose significantly at the time of the penalties: one million and 668 thousand average audience, with a 34.3 percent share .
It should be remembered that, in the match played at the Municipal Stadium of Leiria – Dr. Magalhães Pessoa, 18,989 spectators were present (which corresponds to an occupancy rate of 90 percent), with more than 13 thousand spectators being assigned to SC Braga.
Just as SC Braga has been strenuously defending, the Portuguese public is interested in their teams and this same interest is not limited or limited to the emblems that, traditionally, absorb the entire national media space.