In honor of Karol G for being the most streamed Latin female artist on Spotify globally for four consecutive years, the Colombian hitmaker’s barbed wire heart logo will appear on FC Barcelona jerseys as part of the Spanish club’s partnership. with Spotify.
The shirt with the logo will be worn by FC Barcelona Femení in the Liga F match against Villarreal CF Femenino on April 13, and by the men’s team the following weekend in the El Clásico de La Liga match, when FC Barcelona faces Real Madrid on April 21. The limited edition heart logo t-shirt is also available for the purchase.
“The heart symbol represents what became the Bichota style, a time in my life where I found strength, resilience and support,” Karol said in a statement. “Thanks to Spotify and FC Barcelona, seeing it on the front of a shirt that inspires so much of that same energy is really important.”
“We are very proud to celebrate the incredible success of KAROL G through the iconic Barça jersey,” Marc Hazan, vice president of partnerships and marketing at Spotify, said of the partnership. “His music inspires a unique passion similar to that of the football club and it is incredible to bring the two together. As the biggest female Latin artist on Spotify and a pioneer in her field, we knew Karol G was a perfect teammate for FC Barcelona.”
Karol G’s partnership with Spotify and Barcelona follows a limited edition t-shirt inspired by Motomami by Rosalía that was released last year in honor of the one-year anniversary of the Grammy-winning album. The Spanish superstar was the first artist to appear on the home kits of both the men’s and women’s teams. Meanwhile, Drake’s OVO logo was placed on the front of FC Barcelona’s men’s team jerseys for El Clásico in October 2022 after he became the first artist to surpass 50 billion streams on Spotify .
“This new collaboration with Spotify is very special for the entire Club. Once again we will be surprising the sports world by incorporating the logo of an iconic artist, Karol G, a role model for an entire generation of fans. Music and football share a bond that never ceases to surprise athletes and fans and this will help us write a new chapter in this wonderful partnership between Barça and Spotify,” added Juli Guiu, vice president of marketing at FC Barcelona.