Redrive is the name of the new physical and digital market place launched by the Koelliker Group for the 360° integrated management of second-hand vehicles which gives dealers and private customers the possibility to easily sell and buy second-hand vehicles.
Koelliker Redrive was born from an innovative and at the same time simple idea and will be a real Group brand. Thanks to its platform, integrated with the CRM and with digital tools that employ market «analytics» and an algorithm for evaluating used vehicles, Koelliker Redrive allows the dealer network substantial competitive advantages in terms of profitability, yard turnover speed , increase in exchanges and ability to attract new customers. On the other hand, private customers will be able to use the platform to sell or buy a used car.
Another great novelty of Koelliker Redrive is the “Digital Passport” which will contain the main information relating to the car, and will certify it through the use of Portable Blockchain technology. The Digital Passport represents a real revolution for the second-hand world which reduces the risk for those who buy and increases the value for those who sell. From today, Redrive allows dealers to place their used cars on the marketplace, and private customers to sell their cars directly on the site; by the end of 2023, the possibility for the private customer to buy a used car directly from the site will also be integrated.
“Our evolution – and revolution – does not stop. We continue to invest and form strategic partnerships to broaden our portfolio of services, solutions and products. Growing and studying new businesses has always been in our DNA” declared Marco Saltalamacchia, Executive Vice President & CEO of the Koelliker Group. “With Redrive – a project in which we believed so much – we will provide dealers with the opportunity to increase their business, private customers to sell and buy guaranteed used cars equipped with Digital Passport, and at the same time this new brand gives us yet another opportunity to confirm ourselves as a hub of sustainable solutions available to customers and sellers”.
Finally, we recall that the new Koelliker brand was created in partnership with BCA – British Car Auction, a European company of excellence for the development of business oriented towards the sale of used vehicles, as well as being the first company in Europe to manage the remarketing of used vehicles at 360°.