China News Service, Beijing, January 14th. The reporter learned from the Palm Reading Technology Office that the “2021 Palm Reading Digital Reading Report” (hereinafter referred to as the report) was recently released. The report shows that in 2021, the reading time distribution of handheld readers will show a uniform trend, the per capita reading and listening time will increase steadily, the scale of overseas digital reading has increased significantly, and themed publications and themed content are favored by users.
According to reports, the report analyzes the digital reading trends and user content preferences in 2021 based on the operational data of matrix products such as the Palm Reading App and the Palm Reading Selected App and the information voluntarily filled in by users.
Image source: Photo courtesy of Palm Reading
The report shows that in 2021, the digital reading time of users of the handheld reading platform is evenly distributed, and the per capita reading time, per capita listening time, and longest reading time have increased by 23.39%, 35.71%, and 17.07% respectively compared with the previous year. From the perspective of user composition, net generation users under the age of 30 are the main force of digital reading on the platform, accounting for 56%.
In terms of content type preference, 54.56% of platform users prefer online literature. Judging from the content of the book, “The Complete Works of the Three-Body Problem”<雪中悍刀行>The Complete Works of the Refined School Edition and the Complete Works of Those Things in the Ming Dynasty (2020 Edition) have become the most popular published books by users; “Kill Insomnia” and “Yang Yupin’s Most Beautiful Ancient Poems” have become the most popular high-quality courses among users; The Supreme God and Demon” and “The First Madman of the Ming Dynasty” have become the most popular original online literature by users.
In addition, Palm Read also focused on launching the original writer recommendation list. I Ben Crazy, Luo Mingyue, etc. were shortlisted for the Top 5 Reality Writers of the Year; Yue Guan, Renqi, Luo Chengdong, Long Yuan, and Innocent Sharp Brother were selected as the Top 5 IP adaptation writers. The movies and animations adapted from “Peerless Martial Soul”, “The First Undercover of the Southern Song Dynasty” and “Single Walk” will achieve a double harvest of traffic and word of mouth in 2021.
In addition, the report shows that Palm Reading Selected Institutions Service has provided digital reading services for more than 300 institutions and nearly 2 million employees, and the number of trial institutions has exceeded 3,000. In 2021, the total number of readers served by Palm Reading Selected Institutions will increase by 71.79% year-on-year, the number of effectively read books will increase by 29.82% year-on-year, and the total reading time will increase by 204.80% year-on-year.
Furthermore, young people’s reading time is concentrated between 18:00 and 22:00, with a peak at 21:00. In terms of content types, history, literary masterpieces, picture books, and popular science encyclopedias have become the most popular extracurricular book labels for young users.
Among them, books such as “Father and Son: A Comparison between English and Chinese”, “There’s a Canteen by the Clouds” and “The Detective Sherlock Holmes” have become the most popular e-books for young users; “Mi Xiaoquan Going to School” and “Three Kingdoms” and other high-quality audio books have become the most popular e-books among young users. The most popular audiobook for teens. (Finish)Return to Sohu, see more
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