The price of the offer you subscribe to always remains the same, even after the summer.
On the occasion of the summer iliad launches a new communication campaignsigned by TBWAItalia, which recounts one of the promises that have made the operator the standard bearer of transparency in the telecommunications sector: the “FOREVER”.
If summer and the things you love most about this season – days at the beach, tanning, sand castles – are made to last too little, the same is not true for iliad’s summer.
Thus, through typically summery and brightly colored subjects, the Italian operator who stands out for its clear and transparent offers, tells his promise: this summer lasts forever.
The creativity of TBWAItalia, developed together with the B612 digital artist team – a 3D and illustration studio in Milan – narrates some summer must-have objects that remain intact despite being subjected to extreme conditions.
Just as an ice cream does not melt despite being heated by the air from a hairdryer, a cactus cannot puncture or deflate a mattress and a sand castle cannot be destroyed by buckets of water, at the same This way, the price of the offers that users subscribe to with iliad will never change over timeand therefore not even after the end of the summer.
The planning of the multi-subject campaign includes: press, OOH, DOOH, digital display, video, radio and digital, as well as placement on Spotify and domination of iliad stores.
Lo spot iliad dell’estate 2023
CREDITS
Agency: TBWAItalia Chief Creative Officer: Mirco Pagano Creative Directors: Vittoria Apicella, Frank Guarini Art Director: Luca Attanasio Copywriter: Debora Crestale Chief Growth Officer TBWA & CEO Integer: Simone De Martini Account Director: Claudio Mapelli Account Executive: Chiara De Petris Production Company: Bolt Producer: Silvia Congiu 3D & Postproduction: B612 Studio Production Advisory: VA Consulting General Manager: Stefano Arbitrio Marketing Production Advisor: Alessandra Pasquini PM Marketing Advisor: Andrea Cenciarelli Media Center: PHD
On air: 31 July 2023