Regarding the intention to vaccinate, the comparison between Italy and the average of the other countries was analyzed on three variables: attitudes towards vaccines, intention to get vaccinated, actual behaviors relating to vaccinations and Italy has lower values on all three variables, and in particular on the willingness to implement effective behaviors to get vaccinated.
“The vaccine is the only way out of this situation,” said the Undersecretary of State to the Ministry of Health Andrea Costa who added: “The pandemic has highlighted how fundamental a new communication is: more than so much information, good information is needed. As regards the Draghi Government, a discontinuity was given with respect to what was done before, also in relation to the timing. Draghi was an example of more sober and punctual communication. A political communication made up of contradictions – continued Costa – fuels confusion and unease and causes long-term damage. The opposition of communication regarding, for example, openings and closings is not good for the country. Bad communication only fuels tension and disorientation in citizens ”.
ICCH research confirms that the credibility of the news plays a fundamental role in the intention to get vaccinated. News credibility is defined by three dimensions: honest, balanced and timely information. The correlation is strong between all three elements of news credibility and the intention to get vaccinated. In particular, as the perception of information as honest, balanced and timely grows, the intention to get vaccinated grows.
“Communicating is not something we have inborn: a lot can be taught,” he said Mario Montorsi, Rector of Humanitas University. “Discussion is certainly a way of growing, perhaps we should have controlled it better, without reaching the case of Switzerland where there is only one scientific voice”. “Communication must always have a goal: it must create confidence in the efficacy and safety of the vaccine; create a positive ecosystem involving finance and various businesses and support the international alignment that clashes with vaccine nationalism “, he added Rupert Younger, Director of the Oxford Center for Corporate Reputation in liaison from Oxford.
The international component is one of the aspects characterizing the International Corporate Communication Hub (ICCH) which is the first international observatory on corporate and institutional communication, as stated Stefano Lucchini, presidente Advisory Board ICCH.