In Genoa, no logo eyewear, dentist at prices ‘according to the state of need’ and Cicloriparo: social affairs flourish in the crisis

No logo eyewear, because “it is the brand and advertising that drive prices up exponentially”. Instead, here in the historic center of Genoa, in via Pré number 149, the marketing is made up of the slates that press “No Rayban no Gucci” at the entrance, and frame the words: “Here imagine a handsome fifty-year-old with multifocal”.