Increase the arrivals of German guests in Italian campsites. This is the spirit of the three-year partnership signed in Cavallino-Treporti (Venice) by Adac (German Automobile Club) and Faita FederCamping which will allow Adac members to choose the best locations from among the campsites associated with Faita at the most advantageous conditions thanks to a specific system. reservation system in Adac’s Pincamp system. Before the pandemic, arrivals from Germany were about 40% of the 5.5 million arrivals of foreign guests and thanks to the partnership the aim is to recover market share thanks to the significant increase (+ 14%) in registrations of campers and caravans in Germany. The agreement also provides for a targeted and cross promotion, also through social channels, and a dedicated discount as well as an agreement on the quality standards of the product and service offered by the participating structures. Activity managed by the ACG division of ADAC publishes various products with information and booking options for campsites. Acg also manages the PiNCAMP Internet portal, where users can search and book campsites online whose active involvement is the main strength of the agreement. “German guests show an attention and propensity for structures capable of guaranteeing and combining comfort with environmental sustainability and digitalization, in this sense the Italian open air companies can be the first choice” explains Uwe Frers, CEO PiNCAMP Adac Camping. For his part, Alberto Granzotto, president of Faita Nord-Est and Faita Nazionale commented: “The recovery of the German market is strategic for the relaunch of the sector and the agreement with Adac is an adequate tool to speed up the times”.
There are 2,650 active companies with campsites and tourist villages in Italy with the offer of 1.4 million beds, with 150 thousand employees including the related industries, 69 million annual presences, 3 billion in direct turnover and another 3 in related industries. Half of the arrivals are foreign tourists. In the North-East, between Veneto and Friuli, there are 210 active companies offering 258 thousand beds, of which 215 thousand are Faita members, employ 8,500 employees and produce 20 million and 200 thousand visitors, with a turnover of 1 billion and 100 million euros. and an equivalent induced. Foreign attendance in the two regions is more consistent than the Italian average, reaching 70%. The Easter budget and the forecasts for the summer prepared by H-Benchmark for Faita-Federcamping confirm the boom in the sector, with a real exploit in the structures of Lake Garda. As for the sea in April, in the campsites on the Venetian coast the average occupation of the structures was in fact of
27.4%, with peaks between 50% and 60% between 15 and 17 April. Among the nationalities of origin of the guests, Germany stands out with 45.2%, followed by Italy with 31.9%. Switzerland (9.5%), Austria (7.2%) and the Netherlands (0.8%) follow at a distance. Bookings for the summer are also good, with 48.3% of the structures occupied, with peaks – coinciding
with German holidays – by 74%. Bookings for the months from July to September are on average around 70%. An excellent result achieved so far, which exceeds by 22 percentage points that of the previous year, considering that bookings as of April 21 of that year stood at around 26% for the summer. recorded a real boom in the period of Easter 2022, with
an average occupancy of about 57% of the structures and peaks of 86% on 15 and 16 April. Among the nationalities of origin, Germany is in the lead (73.6%). Italy follows at a distance (12.5%), together with Switzerland, Austria and the Netherlands with lower percentages. In bookings for the summer – which recorded almost 30 percentage points more than those received in April of the previous year – the occupancy of the structures acquired (from April to September) exceeds 50%, with daily occupancy peaks between 85% and 98% respectively for Pentecost and for the second half of August-beginning of September. According to reservations for the summer, Germany stands out among the countries of origin with 60.4%, which prefers months of June and September. Followed by the Netherlands, which instead booked mainly for the central months of July and August, with 21.3%, Denmark with 8.4%, Italy with 3.4%, Austria ( 2.5%), Switzerland (2.1%) and Belgium (1.7%). The average stay time varies from 10 days to 2 weeks. The booking channels are 50% direct offline, 36% through the hotels website. A growth trend that outdoor tourism already registered before the covid, and which the pandemic accelerated by setting in motion the boom in the outdoor market, which will establish itself in the next 5 years. The tourist is in particular rediscovering the need for greater contact with nature, for a holiday projected into the green.